BSA explains its ethos

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Q&A
If you don't know what the Business Software Alliance is, consider yourself lucky.

A nonprofit trade group formed by more than a dozen major software makers -- including Microsoft, Adobe Systems and Autodesk -- the BSA is charged with enforcing licensing and copyright protections. Personal contact with the software group usually comes in the form of a "software audit," in which the BSA, often acting on a tip from an angry current or former employee, combs through a company's PC stock, matching installed programs with licences. Companies that come up short can be forced to pay big fines and buy tons of new licences.

But BSA executives say the group's role isn't to be the tough guy. Instead, they're around to protect the interests of software makers, through a combination of enforcement action, education and governmental lobbying.

Educational efforts include advertising campaigns designed to make IT managers sweat and periodic surveys on the state of international software piracy. The latest survey, which pegged international losses due to software piracy at more than $29bn (£16bn) a year, has drawn criticism from pundits and trade groups such as the Consumer Electronics Association, for allegedly inflating loss estimates by counting every stolen program as a lost sale.

Many of the same critics have already clashed with the BSA over its lobbying on behalf of the several legislative measures, including the Inducing Infringement of Copyrights Act , which would effectively outlaw file-sharing networks.

Given the BSA's complex and sometimes confrontational role, Bob Kruger, vice president of enforcement for the organisation, doesn't necessarily expect to be every IT guy's best buddy. But he maintains the BSA does valuable and necessary work to keep the software industry healthy.

"We've always viewed education and understanding as the key to promoting compliance with copyright requirements," Kruger said in an interview with ZDNet UK sister site CNET News.com. "Even our enforcement programme is geared to raising awareness. We don't enforce for the sake of enforcement. We pursue these actions mainly to illustrate the consequences of failure to respect copyright requirements."

Q: What's Microsoft role in the BSA -- some IT folks refer to you as "the Microsoft police?"
A: That's an unfortunate perception. We have 13 global members now and every one of them, from my perspective and the perspective of the BSA staff, is equally important. Only one member from a tech company sits on the BSA board; only one member from each company sits on the BSA committee. Every decision we make is made by all members.

Microsoft may be a bigger company than many of the other BSA members, but they all have this piracy problem in common. All the work we do is geared toward benefiting not just these companies but the software industry as a whole. Within the BSA, there are companies such as Autodesk and Adobe that make very popular products, and those products get pirated and impact those companies every bit as much as Microsoft's products do.

Talkback

"From the perspective of the software company having its product used without recompense, there's not a lot of difference. It's like if somebody steals my car, I don't really care if they drive it and enjoy it or if they abandon it by the side of the road -- either way, I'm out a car."

No! This is wrong! The whole reason intellectual property is legally distinct from property as a whole is that you can copy it without removing the original owner's enjoyment of it.

How someone of this level of importance in the practical side of intellectual property can make such a basic mistake is beyond me. Is he's doing it for effect without being concerned about the niceties of fact?

Jez

via Facebook 3 August, 2004 16:03
Reply

<i>"So is your advice to just make tracking licences part of somebody's job?

Absolutely. Most of the companies we end up contacting are not bad companies. They do most things right; they're honest companies. They just need to treat this issue more seriously."</i>

Yeah.

Audit all desktop computer and laptops. Make a list of the contects of each HD, CD and floppy disks. Compare the installed softwares with your licenses. Repeat this procedure every three months.

OR... use Free/Open Source Software: it's less expensive; it's more secure; it's better; there is no piracy.

via Facebook 6 August, 2004 16:11
Reply

<i>"It's like if somebody steals my car, I don't really care if they drive it and enjoy it or if they abandon it by the side of the road -- either way, I'm out a car."</i>

Uh... no.

If I a copy of a software, the original is not lost.

"If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." (George Bernard Shaw)

via Facebook 6 August, 2004 16:13
Reply

At the back of both the BSA and FAST is the burning desire to get statutory right of inspection / auditing. In some ways this might even be a good thing: After all you can at least negotiate with the Inland Revenue! Every time I get a call from either of these outfits I feel like I am personally on trial and anything I say can and will be taken down etc etc. and end up banged up for 10 years because I have an unlicensed font somewhere. Yet they are not the police, nor anything like. Their tactics are easily into the realm of harassment. For those of us with OSL agreements they are also unable to explain why we effectively have to pay for Windows twice every time we buy a PC.

via Facebook 6 August, 2004 16:33
Reply

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