Sony's board of directors unanimously approved the selection of a British executive as the company's new chief executive and chairman amid a management shake-up Sunday at the electronics and entertainment giant.
The company announced the appointment of Howard Stringer to lead Sony during an emergency meeting called by Nobuyuki Idei, whom Stringer will succeed. The changes are effective immediately but final approval will come following a shareholder vote on 22 June.
Stringer becomes the first foreign-born leader of the Japanese company whose corporate roster consists mostly of Japanese executives.
"We have clearly demonstrated in our US operations that we can achieve significant cross-company efficiencies, and at the same time deliver both extraordinary quality and record returns," Stringer said. "I believe the entire global organisation is hungry to make this same transition, and all of us in senior management are committed to achieving that goal."
The change comes as Sony and other electronics makers struggle through a particularly tough time in the industry. Competition from manufacturers in China and an increasingly competitive market are leading to falling margins and consolidation.
Idei and Sony President Kunitake Ando are resigning their board seats. Idei will stay on as chief corporate adviser and Ando will serve as an advisor.
Executive Deputy President Ryoji Chubachi will take over as president from Ando and have global responsibility for the electronics division.
Chief financial officer Katsumi Ihara will be joining Stringer and Chubachi as candidates to join the board of directors.
In addition to Idei and Ando, other board members resigning their seats are Teruo Masaki, Teruhisa Tokunaka, Goran Lindhal and Akihisa Ohnishi.
Ken Kutaragi -- the executive credited with the success of Sony's gaming console the PlayStation -- is also stepping down from the board but will remain with the company. Kutaragi will give up his responsibilities in the home electronics and semiconductor businesses and focus on gaming.
Kutaragi and Ando were considered among the favourites to take over for Idei. Stringer's election is something of a surprise since historically Sony has looked to Japanese-born leaders.
Stringer's election is expected to lead to more cooperation between Sony's disparate electronics and entertainment divisions. The company has been trying to take advantage of its position as one of the leading companies in the entertainment and electronics industries -- getting its music and movies onto its gadgets. However, that strategy has been slow in developing.
Stringer is expected to push that strategy harder.
In a recent interview with ZDNet UK sister site CNET News.com, Stringer was adamant that change had to occur faster.
"Without content, most devices are junk," Stringer said in late January.
Talkback
Oh hoorah they chose a smally gajin for their boss, listen Sony the problem with you is your attitude:
1. We are Japanese and we are the best in the world, ha ha ha
2. No decent aftersales service, even before and during your purchase of a Sony product we will make you feel like s*it
3. Oh and with our own technology you wont need anyone else, thats right convert all your music files to our stupid atrack and don't think about pairing our technology with anyone elses...because it wornt work
The thing now is that other companies have started to design well, have moved into the market space and don't stop their products from working with existing or other technologies. It's widley known in Japan that Sony's products break down and Japan's just used as a test bed.
People don't justify the high prices for the same technology, its not cool to spend more than you need unless you get value like what you do from a Mac product.
I hope Sony get crushed, like in T2 but not killed, just a good smacking for how they behave!