Google+, the web giant's latest social-networking experiment, is officially 10 million users strong.
That number, which appeared earlier this week as a third-party estimate, was confirmed on Thursday by Google chief executive Larry Page, who spent the first few minutes of the company's second-quarter earnings call talking up Google+ and its features.
Beyond raw user numbers, Page said the service — which launched at the end of June — has received "a ton of activity" with more than one billion items shared and received each day. That has been bolstered by the +1 button, which Page said is now being served up around the web 2.3 billion times a day. "We want to make products that everybody uses twice a day, like their toothbrush," Page said during the earnings call.
For more on this ZDNet UK-selected story, see Google+ officially tops 10 million users on CNET News.
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