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Internet advertising surpasses TV
Blog So, spending on online advertising has finally overtaken spending on TV advertising. The switch was always expected to happen, but the recession has caused advertising to move online and away from TV, radio and print more quickly than might have...
[September 30, 2009, 8:40]
Behavioural Targeting Set To Explode
Blog The next evolution in online advertising is set to change all this. Behavioural targeting - a buzzword that’s been kicking around in online advertising from way back in 2005 - will change the face of delivering messages to potential customers.
[June 23, 2008, 9:30]
Rupert Goodwins' Diary
Blog That might be annoying and expensive, but when you're a site that depends on selling online advertising -- the stuff that helps pays my wages, so I'm motivated here -- you're doubly stumped. No advertising on earth will do any good if the stuff...
[September 17, 2004, 17:30]
Steve Ballmer's love letter to Yahoo
Blog While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and...
[February 1, 2008, 11:29]
Ignore Gartner, social networks ARE ready for commerce
Blog No doubt in the back of the Gartner guys' minds was the experience of Facebook with its Beacon advertising platform, received with hostility from users who had privacy concerns. Advertising rates, expressed as a cost per thousand clicks, are much...
[May 9, 2008, 10:50]
Phorm's underlying problem - and how to fix it
Blog Phorm uses the connections between that cookie and those sites to target advertising. Ex-adware company Phorm has done deals with lots of ISPs to install monitoring services within those ISPs, the better to target advertising at customers.
[March 12, 2008, 6:15]
Skype sell-off: eBay dodges a bullet
Blog Google is getting closer to this goal, thanks to the sale of advertising both on the YouTube site and overlaid on the actual videos it hosts. Skype doesn’t have the advertising option, meaning that all its revenue needs to come from call connection...
[September 3, 2009, 15:45]
The Great Domain Runs
Blog Unapologetic plundering of other people's blogs to start the week, because if you don't live in a world dominated by search engine heuristics and online advertising revenues you probably don't read John Batelle's Searchblog.
[October 15, 2007, 9:07]
Panel discussion from Tech@Google event
Blog Carl Pring, Head of Brand and Advertising at Sony UK, Mike Durbridge Head of Online Retail at Vodafone and ably moderated by Tony Hallett from CBS. Topics include digital media vs traditional, organisational challenges of online insights http...
[October 26, 2009, 16:11]
How to make money from online music
Blog On the face of it, it has some impassable problems: it can't sell very much advertising, because that would ruin the service, and if it's not selling very much advertising the urge to upgrade to a monthly paid-for premium option in order to avoid...
[August 4, 2009, 16:47]
Rupert Goodwins' Diary
Blog You'll be telling me next that sales are up, advertising revenues are getting better, house prices have stabilised, two of my friends just got jobs and I've got a hot date coming up. An online bank? To have your say online click on TalkBack and go...
[December 13, 2001, 14:07]
BBC/ITV/C4 Kangaroo scheme 'anti-competitive'
Blog The CC does not, however, expect the joint venture to lead to an SLC in online advertising or content acquisition," the statement continues. Not that the hiccup is without justification, but I rather like the idea of doing away with my TV set and...
[December 3, 2008, 7:15]
Ballmer memo on where Microsoft is headed
Blog It's also about driving change in business models through advertising, subscriptions, and online transactions. Because search is the key to unlocking the enormous market opportunities in advertising, and it is an area that is ripe for innovation.
[July 25, 2008, 12:41]
5 Low Cost Things You Can Add To Your Website To Attract More Visitors.
Blog Maybe under the current economic climate, companies should focus more on developing their existing websites and enhancing these as a marketing budget cost rather than spending on the more expensive advertising options.
[November 25, 2008, 14:10]
The Social Networking Pen is Mightier than the Sword
Blog This isn't simply a fancy new name for recruitment advertising, but a broad strategy to leverage the intangible values of the organisation to improve retention, employee satisfaction and performance. Fail to manage your online brand and you will...
[December 10, 2008, 23:17]
Are Social Media/Community Managers Needed In Small/Home Based Businesses?
Blog Advertising for a small business owner can be hard, they may not have the financial cash flow available or the time to be able to spend on an advertising campaign, branding their company throughout their ‘windows of opportunity’ or even just to...
[July 19, 2009, 14:03]
Vista 'really good, really' says MS. 'Like we care?' says world
Blog There's a big new advertising campaign coming, you lucky people. But if the expensive advertising campaign just pitches MS as an Apple-wannabe ("Look! There will be plenty of sales, of course, because for most people buying new PCs online or on the...
[July 9, 2008, 8:46]
Bloggers Must Now Disclose Payments & Freebies
Blog These new regulations have been added to the FTC’s “Guides Concerning The Use Of Endorsements & Testimonials In Advertising” which previously have not been amended for nearly 30 years. She also said that “the guidelines apply to Twitter, Facebook...
[October 8, 2009, 12:03]
What changes Windows Mobile into a Windows phone?
Blog By setting a street date and hanging on another five months, Microsoft gets much more impact from the launch, and better value from the advertising it's running. Just as Apple used advertising to train people to use the iPhone long before they ever...
[October 19, 2009, 15:06]
ComScore stats show rapid UK video growth
Blog These statistics were published with particular regard to the online advertising community, which lives and dies on page views. The number of videos watched online in the UK increased by 47 percent between April last year and April this year...
[July 7, 2009, 16:31]
