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How to justify marketing spend in a downturn - from T Mobile
Blog Sam Taylor from T Mobile is the man who brought you the Life is for Sharing campaign (dancers at Liverpool Street).http://googleuktechinsights.blogspot.com/2009/09/how-do-you-justify-marketing-spend-in.html
[September 18, 2009, 9:50]
NHS spend on IT - How would you make savings?
Blog So chancellor Alistair Darling may cut back or even scrap the National Program for IT, NPfIT, saying that the expensive system isn't needed right now. A spokesperson for the BMA said that this system is already being used in frontline care, and...
[December 8, 2009, 6:49]
Tuesday
Blog I spend the first half of the day on a train travelling between Edinburgh and London, and am thus safe from April tomfoolery. The lads are out on bail, and despite Chief Euge's warnings are unlikely to spend much time in Guantanamo Bay.
[April 4, 2003, 12:24]
How much is platinum worth for Intel?
Blog That has left VMware, that well know EMC company, with a load of cash to spend on getting more out of virtualisation. Can a humble virtualisation company spend all that money? On Tuesday, the irony of the day prize went to VMware and Intel.
[July 10, 2007, 16:28]
Benefits of breaking free from a desk
Blog I get to spend a lot of quality time with my family. UK workers valued the increased time that working from home would allow them to spend with their family the most. My children have never known life where I kept a nine to five office job.
[February 20, 2008, 4:50]
It's convergence gone mad!
Blog The BT Credit Card has "competitive rates", apparently, but it also gets you money off your phone and broadband bills (at the whopping rate of a penny off for every £2 you spend on the card, although if you spend more than £250 that becomes a...
[June 26, 2007, 11:53]
Internet advertising surpasses TV
Blog Technology firms have been found to make the largest ad spend with about 19 percent of spending, with telecoms, finance and entertainment following on. But it seems to me that while in a theoretical world, that might well be true, in a world where...
[September 30, 2009, 8:40]
Security relationships
Blog I'm a fan in much the same way I'm a fan of crosswords, and used to spend hours playing with Caesar ciphers as a child. I'd love to spend the next 4 hours telling you about everything from Diffie-Hellman to ECB, CBC, IVs and all manner of other TLAs.
[September 12, 2007, 13:36]
Ballmer describes the 'new normal'
Blog Today, people borrow less, save more, and spend with much greater caution," Ballmer wrote in the email, which is sent to anyone who subscribes to the notes. Today, people borrow less, save more, and spend with much greater caution.
[September 29, 2009, 14:12]
Rupert Goodwins' IDF Diary
Blog I spend far longer loading up the laptop with the really important things in life -- VPN access for the work network, a word processor and getting on for 12 gigs of MP3s. But nobody seems to want to spend four days in San Jose writing about chips.
[February 19, 2003, 16:51]
Suppliers
Blog They've chosen a business model that compensates for poor service with a huge marketing spend. You'll typically spend time on hold and wind up questioning if it was ever worth bothering - which is fine by them.
[September 26, 2008, 8:03]
Rupert Goodwins' Diary
Blog The trouble with national debts - like the personal sort - is that they only go away if you spend money on them that you’d prefer to spend on something nicer, i.e.almost anything. Monday 25/7/2005 My grasp of international finance is not quite up...
[July 29, 2005, 18:30]
Rupert Goodwins' IDF Diary
Blog The police presence has replaced the rather onerous security measures of previous IDFs, where we had to walk through scanners and have our bags gone through by people in gloves, and in keeping with the city's laid-back attitude it normally...
[September 10, 2004, 18:30]
Rupert Goodwins' Diary
Blog Walk into a shop, and your wristband will tell the retail machinery what you like buying and how much you want to spend. The Government, always keen to encourage social conditioning where it means they have to spend less public money on that darn...
[June 17, 2005, 18:45]
Oracle, BEA and the big virtual Java adventure
Blog According to Percival, for every $1.00 organisations spend on hardware every year, they spend $0.50 on maintaining it. So there I was reading up on Mr Ellison’s announcement this afternoon that, “The addition of BEA products and technology will...
[January 16, 2008, 16:21]
High Tech for Hard Times - Part one
Blog For those bold enterpreneurs that are just starting out take a visit and have a scheduled one to one enterprise meeting at any Apple store for example, give your budget and needs to these consultants you might get a good up to date package that...
[October 2, 2008, 17:13]
Rupert Goodwins' Diary
Blog I get back to London way past the last tube, and spend fifteen minutes in the rain at Victoria Station waiting for the world's most expensive cab. TMA's there, so industry myth has it, so that the managers can spend a dirty weekend with their...
[October 10, 1998, 8:33]
Definition of irony? A teleconference conference
Blog Yep, why not expel some carbon, and cash and spend a day or two at a conference in London’s Excel centre next year learning about technologies to help you reduce your environmental footprint, cut travel costs and improve productivity.
[November 26, 2007, 14:15]
Internet downtime still up there
Blog E-retail is a classic - the retailers spend a fortune in the high-street store but when it comes to their e-site - consumers can't get in etc," said Di Leo. Companies should spend the same amount percentage wise on their site as they do in the high...
[February 23, 2007, 13:35]
Virtualisation means more time at the console
Blog It means the short-sleeved brigade don’t have to spend as much time crawling under desks. But you will spend as much time -- maybe more, since you now also have to manage the virtualisation system software -- in front of that management console.
[September 3, 2009, 11:13]
