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Harness other Web sites' popularity
News Brokering your own exchange deals is a great way to save money and reach a specific audience with your ad banners. If you don't have big bucks to spend on ad banners, consider using a banner exchange network.
[January 20, 2004, 13:45]
Internet advertising changes gears
News Venture capital is back, and they are very much interested in ad technology, because it's a field that's heating up," said Denise Garcia, an advertising analyst at research firm GartnerG2. The benefit to users, 180solutions chief executive Keith...
[March 31, 2004, 12:35]
Microsoft to blur Web and application lines
News To get to that point, Microsoft needs to converge the capabilities of software packages Exchange, SharePoint portal and Active Directory (AD) with those of online services Hotmail, MSN Spaces and Passport.
[September 14, 2005, 8:30]
Ad industry edges into internet age
News Also at the show, eBay and partners showed off the web-based advertising marketplace the online auction company is building and assured ad agencies it would not put them out of business by allowing buyers and sellers to negotiate directly.
[March 1, 2007, 12:01]
IDF: Intel demonstrates largest ad-hoc network
News Intel on Monday demonstrated what may be the largest wireless ad-hoc network ever set up, as part of a discussion of its research and development efforts. Ad-hoc networks are crucial to allowing diverse types of devices to link up under...
[August 28, 2001, 10:03]
Yahoo opens Panama search ad platform
News In another strategic move to bolster its place in the online advertising market, Yahoo purchased ad exchange Right Media in late April. Yahoo announced on Monday that its Panama search advertising platform is now open to third parties.
[June 5, 2007, 8:57]
Yahoo seeks search-ad revenue with 'Boss' project
News With Boss, Yahoo offers use of its own hardware in exchange for search-ad revenue. In an attempt to boost its search-ad business, Yahoo has begun a project that lets anyone build a customised search engine on top of the internet company's technology.
[July 10, 2008, 8:36]
AOL taken to task over ad claim
News The ASA said in its adjudication that the ad "exaggerated the likelihood of users achieving the maximum 1Mb download speed". AOL countered that if certain factors that could hamper users' ability to get the maximum download speed -- including the...
[June 3, 2004, 14:45]
Kazaa plans defensive ad campaign
News The Sharman print ad campaign will launch on 19 November, the company said. Its Kazaa software has created far and away the largest file-swapping community online, built in great part on the unauthorised and unregulated exchange of copyrighted...
[November 13, 2003, 11:50]
Google expands advertising programme
News Google, which rose to prominence by making it easier to find information on the Web, is now making it easier to sell ad space there. One early user of Google's new self-service ad programme says he can do it in his sleep.
[August 7, 2003, 11:20]
Will .Net Server make you love Active Directory?
News First, they've chosen to upgrade to Exchange 2000, which won't work without an installed AD implementation. In tallking with CIOs who've adopted AD, I've found that their decisions are based on one of two key reasons.
[October 28, 2002, 9:23]
How search engines compare on privacy
News Microsoft has received regulatory approval to buy online ad firm aQuantive, and Yahoo acquired online ad exchange Right Media. Google's proposed $3.1bn (£1.5bn) acquisition of the DoubleClick ad company is being investigated by US regulators after...
[August 13, 2007, 16:36]
Don't let identity management turn chaotic as your business grows
News Microsoft Identity Integration Server 2003 (MIIS), which provides synchronisation of identity information across many different platforms and types of identity stores, including AD/ADAM, Exchange 5.5 and above, NT domains, Lotus Notes, Novell...
[December 21, 2005, 10:45]
Google-DoubleClick deal gets US green light
News It also runs an advertising exchange, which matches advertisers and advertising networks with websites that sell ad space, and it operates search-engine marketing business Performix. Both Google and DoubleClick have an ad-serving business, when...
[December 21, 2007, 7:34]
Watchdog bites Bulldog
News Competitor NTL complained that the Bulldog ad was misleading because, due to the technical limitations of high-speed broadband, the maximum 8Mbps speed would not be available to a "significant number of people".
[September 20, 2006, 13:20]
Google wins $900m MySpace deal
News It also agreed to share search ad revenue with Dell in exchange for Dell pre-installing the Google Toolbar for PC and Web search. For Google, the deal secures an important source of traffic and ad revenue, giving it added exposure to a thriving...
[August 8, 2006, 17:45]
Yahoo! drops fees on payment service
News But as the economic model underlying free sites cracked, Net publishers introduced a host of paid services to reduce dependence on weak ad sales. in the last week removed some fees from PayDirect, an online service that lets people exchange money...
[August 20, 2002, 8:50]
Google-DoubleClick deal: A hard sell in Europe
News DoubleClick recently launched an advertising exchange, a marketplace that matches sellers of inventory, like website publishers, with buyers, such as advertisers or ad networks. As part of its second-phase investigation, the European Commission...
[November 22, 2007, 11:02]
Be rapped over broadband speed claims
News We concluded that the ad was likely to mislead. The connection speeds supported by ADSL2+ depend in part on the distance from the customer's location to the local telephone exchange, with maximum speeds only achievable over short distances.
[January 25, 2007, 11:47]
Microsoft answers cheerleader suit
News The retailer, Boathouse Row Entertainment Inc.refused to cooperate when staffers at Microsoft's LinkExchange unit asked for details about the ads in order to remove them from the LinkExchange banner ad-swapping network, Microsoft officials said.
[August 4, 1999, 9:42]
