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IE 4.0 UI tweaks will include return of double-clicking
News The company had developed the browser so that it took only one mouse click to navigate through the desktop system, but most users are more familiar with the two-click system and asked Microsoft to change it back.
[September 5, 1997, 11:40]
Pop-ups: Unpopular, but effective
News Yet pop-ups had click-through rates almost twice as high as those of banner ads, meaning they're probably going to stick around for a while. Current click-through rates are inflated because many Internet users are not familiar with how to close the...
[January 15, 2003, 10:58]
AltaVista opens its source code
News In addition, AltaVista, owned by CMGI, plans to pay the sites referring people 3 cents for every click-through. In addition to giving affiliates access to its services, AltaVista will also provide, free of charge, traffic reports that contain...
[February 1, 2000, 13:43]
Google introduces Fast Flip news service
News They will be able to read some of the story within a section of the Fast Flip site but will need to click through to the publisher's website in order to read the full story. Martin Nisenholtz, senior vice president of digital operations at the...
[September 15, 2009, 8:38]
Google to offer click-fraud protection
News The move is designed to stop rivals from using click fraud to eat through a competitor's advertising budget and to prevent them from bidding on the ad's keyword for the purpose of using it in their own ads.
[March 1, 2007, 7:57]
Google cookie gives advertisers more control
News This is significant because advertisers want to know how influential their ads are without having to rely solely on click-through statistics. Google is also letting advertisers see 'view-through conversion' statistics, which measure when a person...
[August 8, 2008, 12:37]
Harness other Web sites' popularity
News Boost your banners' click-through rate The ratio of impressions to click-throughs gives you the click-through rate, which is the common measure of an ad banner's success. Several strategies can increase your banners' click-through rate:
[January 20, 2004, 13:45]
Google factors clicks into AdWords
News Other upgrades included expanded matching functionality -- allowing advertisers to cash in on keyword searches related to the terms they have paid for -- and a lowered click-through threshold, meant to protect certain ads from the perception that...
[October 9, 2003, 12:40]
Startup Spotlight: Donate with Free2give
News Wakeman agreed that the anonymity of donating online through charity sites such as Free2give could remove the peer pressure needed to make that extra click. The fundraising site hopes to encourage online shoppers to buy their Amazon book or HMV...
[October 9, 2000, 10:27]
Botnet click fraud hits a high
News As well as click fraud, criminals can hire botnets for purposes of extortion through threats of denial of service, or to send spam. Fraudulent clicks designed to draw money from advertisers and websites are increasingly being performed by networks...
[October 23, 2009, 12:50]
Startup Spotlight: Plastic is fundamental element of eShui
News Any naive visitor to the site would have to be psychic to know that they are then supposed to click-through to intronets.com. How it works: in theory there 'should' be links that click through to Intronets.
[August 25, 2000, 14:32]
Gator exec speaks out on ads
News The click-through rate on our pop-up advertising ranges from 6 percent to 26 percent -- a great deal higher than conventional Internet advertising. That's the personalisation and why the advertisers get such high click-through rates.
[September 5, 2001, 10:21]
Google tweaks upset customers
News Google now disables any ad that has a click-through rate lower than 0.5 percent. According to a recent study from the IAB and Comscore, the average click-through rates for travel- and finance-related sponsored ads were 18.3 percent for April and...
[November 14, 2003, 13:35]
Online ads get in your face
News Pop-up ads, for example, which launch windows on top of Web pages, on average generate 5 percent to 6 percent click-through rates, said John Bohan, chief executive of online ad network L90. Average click-through rates on the Net have fallen to an...
[June 18, 2001, 11:02]
Support users with Remote Assistance
News Once logged in to Windows Messenger, users click Tools | Ask for Remote Assistance and then choose the e-mail address of the contact they want to ask for help. Next, they click on the Invite A Friend To Connect To Your Computer With Remote...
[May 1, 2002, 13:55]
Administer large numbers of users with UserManagemeNT Lite
News Assuming you click Yes, the first thing you'll see is the Specify Domains And Users To Manage dialog box, shown in Figure D. Simply click the Search Domains button to locate all the domains on the network.
[May 21, 2003, 12:30]
The CIO 'born and bred' in the IT department
News For more click here. ZDNet UK sat down with Dew to discuss how he rose through the ranks and the technology challenges facing his company and the IT industry as a whole. For more click here. I'm one of the very few people who've been born and bred...
[August 18, 2005, 15:50]
US braces itself for 'Homepage' worm
News The question is, will they click on [them]? Genes says that even if a small proportion of US users click on the attachment, it could spark a upsurge in reports. MessageLabs estimates that the worm has spread through Europe almost as quickly as the...
[May 9, 2001, 14:43]
Lobbyists seek to 'Click the Vote'
News Dubbed "Click The Vote," an allusion to the successful Rock the Vote efforts focused at the MTV generation, the group hopes to make digital copyright and computing matters an issue in the 2004 election campaigns.
[December 3, 2003, 15:15]
Google results exceed profit, revenue estimates
News We're certainly prepared to get through this [with] no problem". Google is more limited by the number of searches people perform than the number of advertisers vying through the AdWords auction process to have their ads shown, Rosenberg said.
[January 23, 2009, 7:46]
