The Net goes guerilla
News The Ask Jeeves float is one of a variety of "guerilla marketing" tactics Net firms will use to try to stand out from ad campaigns that will total in the hundreds of millions of dollars this quarter. Guerilla marketing shouldn't just be unusual; it...
[November 29, 1999, 8:35]
The guerilla approach to Net privacy
News The battle over Internet privacy has a new faction: the Web privacy hawk using guerilla tactics such as lying about their identities when trading profile information for free services, the Pew Charitable Trust found in its latest survey.
[August 23, 2000, 9:17]
MySQL and Firebird battle for database top spot
News It's amazing what a good piece of software can do when it is combined with word of mouth recommendation and guerilla marketing. Paul Beach, an administrator of the Firebird project and chief executive of IBPhoenix, said it was delighted with the...
[January 21, 2005, 14:10]
Novell launches anti-Win2000 campaign
News Novell officials said to expect the "new Novell" to do a lot more guerilla marketing, going forward. With Windows 2000 finally about to ship, Microsoft's marketing machine has turned into high gear, launching what is expected to be the most...
[January 21, 2000, 9:50]
Back rub, anyone? Big Blue loosens up
News We're using guerilla tactics to talk to the developers," explained Renegade president Drew Neisser. Instead of marketing to CIOs and CEOs, we're now trying to go after the engineers," noted Rich Buchanan, associate director of engineering with...
[June 27, 2000, 7:04]
VMware unfazed by Microsoft's guerrilla marketing
News Guerilla marketing campaigns, he said, were "what the follower does, not what the leader does". VMware chief executive Paul Maritz today laughed off attempts by Microsoft staff to conduct a guerrilla marketing campaign at VMware's annual worldwide...
[September 17, 2008, 11:04]
