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Firefox improves pop-up ad blocking
News The Mozilla Foundation has developed a beta patch for the Firefox browser that it claims improves the blocking of pop-up ads. The popular open source browser already contains a pop-up blocker by default, but this does not handle pop-ups launched by...
[April 4, 2005, 17:40]
Pop-up ads influence Web rankings
News ABPharmacy's climb follows a controversial pop-up ad strategy from camera maker X10, an approach that first landed the little-known company among the Internet's top five destinations in May. Pop-up ads continue to gain momentum and drive up traffic...
[October 16, 2001, 10:00]
New IE may burst pop-up bubble
News As a result, marketers were drawn to pop-ups because they're economical and effective -- they grab Web surfers' attention like no other online ad. Others have offered similar tools before, but because IE so thoroughly dominates the browser market...
[November 25, 2003, 14:35]
Pop-ups are here to stay
News Online advertisers served 11.3 billion pop-up and pop-under ad impressions in the first seven months of 2002, according to Nielsen/NetRatings. With the effectiveness of the once-standard banner ad being questioned, advertisers have been...
[September 5, 2002, 11:16]
Pop-ups bounce back
News Then the odd pop-up started to appear, mainly on highly ad-displaying sites based in the United States. Many ad-delivery companies are now using technology to detect whether or not a computer or visitor has installed a pop-up blocker.
[June 7, 2004, 11:30]
The great banner ad cover-up
News Or in the case of a pop-up ad that covers another ad, did the consumer understand this was going to occur when they downloaded the program. with pop-ups of the exact same size and dimension, completely obscuring the original ad.
[August 17, 2001, 12:43]
Adware under the microscope
News So they were understandably caught off guard when informed by a reporter that some visitors to Ford.com were greeted with a prominent pop-up ad offering to redirect them to Toyota.com, a practice that seemed clearly at odds with the company's...
[June 28, 2002, 16:08]
Netscape knocks out pop-ups
News The pop-up ad is so negative right now that, over time, it will be all but gone from the landscape as advertisers work to find new and more palatable ways to get their message across to consumers," wrote Jupiter analyst Michael Gartenberg in an...
[December 13, 2002, 11:39]
Google takes a stand against pop-ups
News Even major Web publishers such as Vivendi Universal report the majority of their online traffic from pop-up ads, according to Jupiter Media Metrix, which recently created a pop-up ad category in its measurement results to separate those numbers...
[January 30, 2002, 11:59]
Pop-up provider suffers legal setback
News A US district court judge recently barred WhenU from delivering pop-up advertisements to some Net visitors, going against decisions in favour of the software maker's controversial ad tactics. Gator, most notably, came under fire in 2002 from a...
[January 6, 2004, 8:35]
Ads to pop up on eBay
News Such sites began adopting the pop-up ads, as well as other, larger ad units as a result of the downturn in online advertising and the criticism of the effectiveness of banners ads. One variation on the pop-up ad is pop-under advertisements, which...
[May 13, 2002, 10:38]
Pop-under ads may pop up in wallets
News ExitExchange, an ad-technology provider that is claiming rights to the invention dating back to 2000, had its patent application published by the US Patent Office last week. That would be a direct hit to the pocketbooks of Web publishers such as...
[June 5, 2002, 10:58]
Pop-ups pushed down at Ask Jeeves
News The move was in response to visitors' criticism and part of the site's new focus on providing targeted ad links in search results, said Jim Lanzone, vice president of product management. But they still will be included in the pool of stuff you can...
[October 21, 2002, 8:51]
Pop-ups: Unpopular, but effective
News One new type of ad clicks through to the advertiser's site even if Web surfers simply move their mouse over the ad. Pop-up ads seem to be the Internet equivalent of supermarket tabloids: everyone claims to hate them, but somebody keeps reading.
[January 15, 2003, 10:58]
Publishers pull pop-ups
News Jaret, along with other executives, says the pop-up ad is maligned because it's abused by some overzealous sites. The pop-up is maligned right now, but ultimately it will become a very attractive ad unit," she added.
[August 2, 2002, 12:20]
Mozilla blocks pop-ups, but Netscape won't
News As the online advertising market deflated in recent years, Web operators sold more imposing ad formats, including pop-ups, to convince hesitant marketers that the Web could prove effective. But as the commercials blanketed the Web, some Net...
[August 14, 2002, 15:33]
Firefox users ignore online ads
News Dirk Freytag, the chief operations officer of Adtech, said in a statement that the reason for this trend is probably the different surfing habits of Firefox and IE users, and the inclusion of an integrated pop-up ad blocker in Firefox.
[December 6, 2004, 16:55]
Trojan horse exploits Explorer flaw
News The banner ad displayed another pop-up, and that pop-up would load the content," he said. The Trojan horse used a banner ad that the attacker somehow placed on Web hosting provider FortuneCity.com's site to infect PCs running Windows, said Craig...
[October 3, 2003, 8:45]
Internet Explorer to shut down pop-ups
News And in this September, Yahoo and SBC Communications updated their joint Internet access services to include a pop-up ad blocker. But only 15 percent of consumers have downloaded ad-blocking software. Microsoft plans to add pop-up blocking features...
[November 11, 2003, 9:15]
Spyware's tentacles spread to search
News According to PestPatrol, the software installs itself via downloads from partner sites and delivers pop-up windows displaying ad links when a person searches at Google. Researchers for Lavasoft, which sells the popular spyware detection software Ad...
[June 29, 2004, 12:50]
