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Google to base ads on surfing behaviour
News But the beta test of what Google calls "interest-based" advertising will take a wider view of the user's surfing habits to target served ads even more accurately. These ads will associate categories of interest — say sports, gardening, cars, pets...
[March 11, 2009, 11:19]
Google pushes on with free Wi-Fi
News We are going to be an ISP here in Mountain View," Sacca said, adding that there are no plans at this time to put ads on the service. If we get to the point that we decide that providing ads to end users is a benefit, then we might do it," he said.
[June 8, 2006, 8:55]
Schmidt: Full steam ahead for Google-Yahoo deal
News Some are concerned that the partnership, under which Yahoo will show some Google search ads, could undermine Yahoo's independence and give even more market power to Google. The company has been working on various strategies to increase YouTube ad...
[September 18, 2008, 9:10]
Sites aim to get around ad blockers
News But if people are determined enough to filter ads, then they're unlikely to cough up money to pay for content. Web sites, hoping to improve consumer response and lure reluctant marketers, are experimenting with a range of ad formats, including...
[October 11, 2001, 9:05]
Google cookie gives advertisers more control
News Advertisers also can see data on how many people have seen an ad campaign and the average number of times people have seen the ads. This is significant because advertisers want to know how influential their ads are without having to rely solely on...
[August 8, 2008, 12:37]
LineOne refresh is really personal
News Advertising will be linked to user preferences so that a regular visitor to financial sites is more likely to view ads for a building society, for example. It's not just about ads and editorial, it's about community and usability.
[August 28, 1997, 15:15]
A Year Ago: AltaVista offers free Net service
News Surfree recently announced a deal where consumers can reduce their monthly fees depending on how many ads they are willing to view. The cost of unlimited Internet access and email is a window that runs ads constantly and AltaVista is getting into...
[August 13, 2000, 7:10]
US Report: Violent video games under fire
News The repeated, annual ritual of focusing on the tiny minority of games and, this year, ads with violent content creates a distorted view of our industry," said Douglas Lowenstein, president of the association.
[December 2, 1998, 18:06]
Disable Microsoft Messenger Service in Windows XP
News Marketers are now using use the Messenger Service to display ads on user systems -- just another annoyance most of us can do without. User Mike Percival reported that after installing WinXP Professional, he started seeing unsavory ads in pop-up...
[July 4, 2003, 14:48]
Microsoft ready to spend, but on what?
News On the table is a much broader ad plan under which the company would offer any number of software products, including well-known mainstays like Microsoft Works, for free to those willing to view ads along with their documents.
[May 3, 2006, 16:15]
Online ad squabble nears resolution
News Michael Zimbalist, executive director of the Online Publishers Association, compares this view to traditional media delivering a newspaper or magazine with ads. As a result, industry leaders started resizing ads and running tests on the medium for...
[October 22, 2001, 12:45]
Search engines get 'Gatored'
News From the advertiser's point of view, there may be concern that these kinds of ads will not perform as well for you. He said that because advertisers of Overture and other services expect to reach people contextually through search -- for instance...
[January 15, 2003, 7:42]
Slate goes from fee to free
News Salon Magazine is often grouped with Slate as one of the highest-profile Webzines, but the site has made it clear from the beginning that it would rely mainly on ads for its revenue. The move signals a shift in the way publishers view the money...
[February 15, 1999, 13:13]
Google demos Android software
News Google is working aggressively on building infrastructure to sell ads on mobile phones, including those using Android. This is a view of the home screen, demonstrated by Steve Horowitz, Android's engineering director.
[May 29, 2008, 12:09]
Secure clients with ZoneAlarm
News The first option allows you to choose whether to activate ZoneAlarm Pro's privacy control (Figure A), which allows you to block pop-up ads, banner ads, and third-party cookies. Figure APrivacy switch can block annoying ads as well as cookies.
[May 23, 2002, 12:48]
Moreover opens its RSS feeds to the public
News People can sign up to receive headlines on a news-reader Web page, and they will receive one related text ad per day, which should mean they won't be inundated with ads. We can control the frequency with which ads are placed," Pitkow said.
[September 27, 2004, 12:00]
Australian company touts Web payment system
News These ads are presented using normal Web technologies and may be single pages or a collection of hyperlinked material. Once sufficient credit has been accumulated by watching ads, the 'real' content is delivered to the user.
[April 12, 2002, 10:41]
Google profits beat expectations
News While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas, such as enterprise, mobile and display...
[October 17, 2008, 8:51]
Microsoft invests in business ads, multitouch
News The ads carry the theme 'Because it's everybody's business', and are part of the company's long-running 'people-ready' campaign. Although the company is spending on ads, Troberman indicated the company may not be spending as much as it originally...
[January 13, 2009, 7:31]
Google's first results due
News Several analysts calculated from Yahoo's earnings that its revenue from search-related ads rose by about 13 percent in the third quarter. This week, it secured a deal to deliver search-related ads to America Online Europe, shutting out former AOL...
[October 21, 2004, 10:10]
