Enpocket Powers Vodafone's MMS Stimulation Campaign
White Papers Picture Messaging has the potential to drive big revenues for operators, but adoption of MMS at Vodafone had been slow. Enpocket, Vodafone's lead consumer mobile marketing agency, was briefed to devise a campaign taking usage beyond 'special...
[May 12, 2006, 0:00]
An Introduction to the Short Message Service
White Papers There is no doubting the success of the Short Message Service- the market in Europe alone has reached over one billion messages despite little proactive marketing by network operators and phone manufacturers.
[April 1, 2009, 7:55]
