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Internet tops newspaper ad spending
News Adam Smith, futures director at GroupM, which published the report, said search marketing is accounting for a large part of the shift in spending. He said: "If search is rising then another area falls and that money is coming from spending on...
[May 31, 2006, 10:00]
Online advertising set to boom in 2003
News Online ad spending for 2002 was expected to be double 2001 levels but then the medium suffered badly along with all other media as a result of 9/11 and the general media recession," said Initiative in its latest annual advertising forecast...
[December 13, 2002, 12:19]
Internet advertising surpasses TV
Blog Technology firms have been found to make the largest ad spend with about 19 percent of spending, with telecoms, finance and entertainment following on. And I suspect that even if a shoe ad is sandwiched into a TV programme about shoes, the...
[September 30, 2009, 8:40]
Group endorses bigger Web ads
News The IAB is laying the ground work for uniformity at a time when online ad spending projections for the coming year appear positive, yet modest. Jupiter Research, another research company, predicts online ad spending will hit $6.2bn in 2003, an 11...
[December 12, 2002, 7:10]
Online advertising starts to stabilise
News At this point, defining Wall Street's view as cautiously optimistic might be a stretch, but there's a consensus that online ad spending isn't getting any worse. We were somewhat surprised by the level of optimism out there, particularly from ad...
[June 7, 2001, 14:41]
Yahoo unveils ad-tracking service
News Unlike offerings from Microsoft and Google that allow advertisers to see how well their online campaigns are going, Yahoo's service will let customers compare the effectiveness of online ads side-by-side with the effectiveness of their ad spending...
[December 19, 2005, 15:20]
The Day Ahead: Debate heats up over online advertising outlook
News There's a good reason Internet ad execs downplaying the dot-com cash problems -- concerns about a slowdown in ad spending are rampant. When 38 dot-coms advertised in the Super Bowl it was alarming," said Moore, who noted that at best a SuperBowl ad...
[June 7, 2000, 12:32]
Offline giants eat up Web ad space
News Such a shift has been welcomed by ad-starved Net publishers, which have been hit hard by a dramatic downturn in ad spending since the dot-com fallout and US recession. According to a report released this week by New York-based Competitive Media...
[January 25, 2002, 12:12]
One year on, and Web advert spending doubles
News But Evan Nuefeld, an analyst at Jupiter Communications in New York, says the IAB's projections of about $2 billion in ad spending for 1998 are close to Jupiter's $1.9 billion projection. The report, conducted and presented by PricewaterhouseCoopers...
[October 29, 1998, 10:16]
Online ad spend rises
News Banner ads and classified listings were the next-biggest ad categories, attracting 20 percent and 18 percent of the spending, respectively. Overall, search ads accounted for 40 percent of Internet ad sales, in line with last year, the group said.
[September 27, 2005, 9:40]
Online ad market shows signs of recovery
News Any gains will be particularly valuable for the Web's busiest sites, with three quarters of all ad spending in the third quarter going to the top 10 media companies, according to industry trade group the Interactive Advertising Bureau.
[December 11, 2001, 16:45]
Microsoft plans Google assault
News Adam Sohn, an MSN director, said the fact that the search business is still in its infancy and online ad spending is booming means it is anybody's game going forward. Yeah, it would have been nice to bootstrap that (AOL) ad network, sure.
[December 22, 2005, 8:05]
Yahoo sees its glass half full
News Because search-ad spending can, therefore, be tied closely to financial performance, spending can be justified and the ads are less vulnerable to an economic downturn. While the advertising market goes through a down cycle, we believe the internet...
[October 22, 2008, 11:40]
The Day Ahead: Component shortages a nagging pain for techs
News Cash poor dot-coms and market volatility are putting the brakes on ad spending. or America Online, you should be sweating at the thought of the dot-com ad spending slowdown. It certainly isn't. The company said it sees component shortages through...
[June 13, 2000, 11:36]
Ballmer details MSN spending plans
News Yusuf Mehdi, the senior vice president in charge of Microsoft's ad strategy, also showed a future version of AdCenter, which can handle both contextual ads and paid search. Mehdi said Microsoft plans to start limited testing of the contextual ad...
[May 5, 2006, 9:05]
Net firms embrace offline advertising measurements
News After years of double-digit growth, online ad spending has posted consecutive declines in the three most recent quarters for which data are available, according to the IAB. NetRatings launched the tool, called WebRF, in partnership with Interactive...
[May 15, 2002, 15:46]
Ads claim adding HP is a plus
News HP did not offer a specific dollar amount on the brand campaign, but said overall ad spending over the next 12 months will be in the hundreds of millions of dollars. For example, one ad that's to appear prominently in consumer media features the...
[November 18, 2002, 11:18]
The Day Ahead: Yahoo!: Slowdown? What slowdown?
News allay fears about online ad spending? will stand to benefit amid natural consolidation of ad spending, said Koogle. The conventional wisdom went something like this: the online ad slowdown is for real and it's going to hit everyone -- including ad...
[October 11, 2000, 11:51]
Microsoft seeks spots in 'cool' TV shows
News Case in point: Hewlett-Packard on Thursday kicked off its largest ad campaign yet, spending more than $300m (£180m) to reach consumers with a new, trendy image. Apple has been featured on numerous TV shows and movies in years past, a role that...
[October 6, 2003, 14:10]
Social networks - future portal or fad?
News During a panel discussion of advertisers, ad executives said that many marketers don't want to associate their brands with the sometimes risque or inappropriate material that can surface on the social networks from their members.
[June 14, 2006, 15:10]
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