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Call of the Mall: The Author of Why We Buy on the Geography of Shopping by Paco Underhill
Downloads Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). About Simon & SchusterSimon & Schuster, a part of the CBS Corporation, is a global leader in...
[December 20, 2009, 19:05]
Rupert Goodwins' Diary
Blog The sky is a stark, clear blue as I climb out of the tube station: the route to the venue involves walking along the great congested artery of the A40, past endless car show-rooms, low-rise malls and bleak 1930s industrial units.
[June 18, 2004, 18:45]
The Day Ahead: Retailing secrets
News Underhill and his company, Envirosell, spend hours tracking shoppers at department stores, drug stores and malls, watching as they browse, shop and buy. It's interesting to note that those stores already had a form of pick and pack in place Â-- for...
[September 22, 2000, 11:54]
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