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Government attacks EC's 'dangerous' online media plans
News If implemented, the directive would set minimum standards on areas such as advertising, hate speech and the protection of minors. Existing Television without Frontiers (TVwF) regulations cover traditional broadcasters, and set minimum standards for...
[June 29, 2006, 16:05]
Lycos looks to lease space
News Lycos, a division of Spanish Internet conglomerate Terra Lycos, is advertising available space at its Mountain View, California, headquarters, according to a for-lease sign. Along with others, Lycos has been hit by a decline in online advertising...
[February 9, 2004, 9:55]
Yahoo-Google deal opposed by ad-trade group
News The US Association of National Advertisers announced on Sunday that it has sent a letter to the head of the antitrust division of the US Department of Justice, citing its opposition to the Yahoo-Google search-advertising deal.
[September 8, 2008, 14:07]
Europe defends online broadcasting plans
News The Commissioner, appearing at an Internet Content Rating Association (ICRA) event in Brussels, told ZDNet UK that there should be basic rules to protect minors online, and to prohibit incitement to hatred and overly repetitive advertising.
[June 15, 2006, 14:45]
AOL unveils portal plan
News For several years now, AOL has been moving toward focusing its resources on the Web in an effort to staunch losses from subscriber defections and take advantage of the lucrative online-advertising market.
[August 2, 2006, 17:10]
AOL is keeping an eye on you
News A recent addition to America Online's privacy policy clears the way for the company to use online tracking tools, including cookies and Web bugs, to compile anonymous data about its members and measure the effectiveness of advertising.
[October 8, 2001, 10:46]
Amazon makes Web-ad patent bid
News Instead, they say, the proposed method takes a page from cost-per-click advertising with search engines such as Overture and Google. The e-commerce giant, which sells limited advertising space on its Web site, recently filed with the United States...
[March 25, 2003, 9:34]
Microsoft pledges more funds for online services
News In a fourth-quarter earnings conference call on Thursday, Microsoft chief financial officer Chris Liddell said the company would pour hundreds of millions of additional dollars into its online advertising business.
[July 18, 2008, 10:42]
Phorm's underlying problem - and how to fix it
Blog Phorm uses the connections between that cookie and those sites to target advertising. Ex-adware company Phorm has done deals with lots of ISPs to install monitoring services within those ISPs, the better to target advertising at customers.
[March 12, 2008, 6:15]
Business 2.0 closes European editions
News The Future Network, the parent company of Business 2.0 publisher Imagine Media, said the closures result from the sluggish advertising market, which has adversely affected the magazine in Europe. Publishers worldwide are suffering from an economic...
[July 3, 2001, 11:43]
Microsoft Webcast: Using Microsoft adCenter Demographics and Microsoft adCenter Labs Research Tools to Increase Your Return on Investment
White Papers This webcast provides real-world examples of successful advertising campaigns that have benefited from the powerful demographic-targeting capabilities within adCenter. The presenter share case studies, demonstrations, and tips on how to apply...
[September 6, 2008, 1:01]
High-definition video hits the Net
News AtomFilms, a hub for independent films and animations, has launched AtomFilms Hi-Def, an advertising-supported service that lets people watch full-screen Internet video in high-definition Windows Media 720p format.
[January 21, 2004, 13:50]
Broadband ISPs get £1m bonanza from BT
News The money will be used to finance new advertising campaigns for high-speed Internet access services based on BT's ADSL product. The five ISPs that submit the best ideas will each receive £200,000, and an unspecified number of other ISPs will...
[July 30, 2002, 10:49]
Sting to flog Compaq
News Houston-based Compaq is expected to announce on Monday an exclusive agreement with Sting that will allow the computer maker to roll out an advertising and branding campaign using his new single, "Brand New Day," just when Sting is releasing his...
[August 9, 1999, 15:01]
Brilliant: Nothing to worry about
News About nine months ago we started to provide technologies to Morpheus and then to Kazaa to enhance their advertising opportunities. The company plans to use it for distributing secure content such as movies, music or advertising, or to perform...
[April 5, 2002, 8:53]
HomeTips.com Nails Down Big Revenue With Google AdSense
White Papers It needed advertising for the web business to be viable. But the small editorial team was far too busy working at their core business of creating content to develop an advertising program. Home advice website HomeTips.com started out in a backyard...
[June 22, 2009, 1:19]
Porn sales unlikely to boost Yahoo! profits
News As a victim of the current slump in online advertising sales, Yahoo! s lead in attempt to find a replacement for the failing online advertising model. is turning to the porn market as a new stream of revenue, but online financial analysts warn...
[April 12, 2001, 15:18]
SAP Consulting Helps French Media Company Build Service-Oriented Media Solutions
White Papers The solution has helped reduce the cost of selling advertising by 50% and has won rapid approval from customers. The key challenges faced were to build a service-oriented architecture using existing SAP and non-SAP applications at low cost and...
[April 4, 2007, 1:00]
Free?
Talkback Does the advertising have any relevance whatsoever to your being here? If you think advertising is going to pay for it, you are wrong. If the model I mentioned came with a means to control advertising would you pay for it?
[May 29, 2008, 9:22]
Adobe facing e-document competition
News The most pointed business attack has come from Autodesk, whose new advertising and marketing campaign focuses on the supposed faults of PDF for exchanging engineering documents. Autodesk, the leading maker of drafting software for architectural and...
[September 19, 2003, 15:35]
