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Will embedded browsers rule the Web?
News The embedded world consists of a number of different emerging markets, each requiring "different branding needed on different devices on different networks", Liozides said. Despite Microsoft's and Netscape's claims to the contrary, the browser race...
[March 24, 2000, 13:03]
Thursday
Blog Anybody who can come up with the surrealist splendour of Centrino branding is clearly touched by genius. Thursday 20/03/2003 We're still getting new Centrino-based notebooks here and they're still benchmarking very nicely, thank you.
[March 21, 2003, 18:36]
Hole found in Windows Media Player "skins"
News Levy said skins have become popular among computer users and companies because they apply a custom look, such as branding, to applications. Security experts are warning of a high-risk security hole affecting Microsoft Windows Media Player 7 "skins...
[January 17, 2001, 9:51]
Lacey's Paper Round
News The move is in part defensive, to counter branding efforts by online upstarts. More evidence of the IT industry weathering the recession emerged this week with the Wall Street Journal reporting surging European PC sales.
[November 10, 1998, 12:55]
Microsoft uses BS to target small firms
News This effort, she said, will make pricing, marketing and branding more consistent across the Business Solutions group's brands. Microsoft is planning to release cheaper, no-frills versions of its business-management applications this spring, with...
[March 31, 2003, 9:23]
Microsoft urges Europe to speed up broadband services
News They are proprietary and you don't see too much co-branding from them whereas we are working in partnership with many companies," he said. Speaking at the Telecom 99 conference in Geneva, Microsoft chairman Bill Gates has urged network operators to...
[October 13, 1999, 16:33]
Premmia, schlemmia: AST joins single-brand gang
News The past masters of branding are Sony. Suddenly the fashion for brand proliferation is over. AST this week followed market leaders like Compaq and IBM in shrinking the number of lines and reverting to a single name for its corporate desktop range.
[August 1, 1996, 17:16]
IM - that's 'Instant Money'
News and ICQ are selling general branding advertisements to be placed on the IM interface. Sure, tens of millions of people use instant messaging technology on the Web. And, sure, it's the fastest growing application on the Web, outperforming chat and...
[August 25, 1999, 9:44]
New flare-up in battle over e-books
News He also downplayed the threat of self-publishing to the traditional media world, claiming that few authors were well-branded enough to pull off the successful debut of Stephen King, claiming that "low-cost distribution leads to high-cost branding...
[November 7, 2000, 9:48]
Linux and AIX link up on IBM's biggest Unix server
News This is more than a branding excercise," said Leo Steiner, vice president of pSeries in EMEA. IBM used its long-awaited Regatta Unix server launch to trumpet its claim to the best price-performance high-end Unix server, and score points against Sun...
[October 4, 2001, 8:01]
An idea worthy of support
Leader The idea deserves to thrive, and to that end DSG should reconsider its tactics and its branding. DSG, owner of the Dixons, Currys and PC World retail brands, has had a bright idea. TechGuys — a nationwide network of technology support personnel...
[September 5, 2006, 16:30]
Microsoft: .Net alive and well
News I see .Net really as still just a branding exercise. Microsoft's elusive .Net strategy -- a hot topic a few years ago but overshadowed by other Microsoft efforts lately -- was declared alive and well during a panel at the Comdex trade show.
[November 20, 2003, 9:30]
News Schmooze: The robo-onslaught begins
News It has already launched its big propaganda campaign branding the GPL and Linux as anti-American, and now apparently those "anarchists" known as the security community are to blame for pointing out flaws in Bill Gates' software.
[November 9, 2001, 17:36]
Sony VPL-CX20 review
Reviews The prominent '3LCD' branding, not unique to Sony, denotes the use of three separate LCD panels to create a full-colour image. Any piece of mobile kit has to look good, and here Sony’s inimitable styling is a distinct advantage.
[October 20, 2005, 9:25]
SingTel Mobile and Virgin in billion dollar cellular venture
News According to a local analysts, besides this being a marriage of Virgin's strong brand name and SingTel's technical expertise, the fresh branding would also avoid the government stigma which plagues the SingTel brand.
[May 22, 2000, 9:49]
'Intel Inside' shackles PC makers - Part 1
News Before PC makers are eligible for reimbursement, they must sign an OEM Trademark License Agreement that regulates everything from logo size and colour to branding. Federal Trade Commission (FTC) investigators looking into allegations of Intel Corp...
[April 6, 1999, 9:02]
Itanium: Behind Intel's new brand
News Intel has also begun branding its technologies. The brand name will replace Merced, the product's code name. Intel officials said they liked the solid metal imagery that Itanium conjured up in market tests.
[October 5, 1999, 11:18]
Caldera name change puts Unix first
News Red Hat definitely has a branding lead; we recognise that Red Hat is perceived as a market leader," said Reg Broughton, senior vice president of worldwide operation for SCO. Caldera International announced on Monday that it is changing its name to...
[August 27, 2002, 8:37]
AMD betting its life in Dresden -- Analysis
News Yes, Intel has far better branding, much higher market awareness, vastly more customers, endless top-tier technology partners, a loyal and unswerving core customer base, a world of IT directors who swear they won't lose their job for buying Intel...
[October 22, 1999, 9:23]
Vodafone and MSN IM: a taste of things to come
News Vodafone's lack of inhibition about the joint branding of this new service indicates that Live has come of age; and that for Vodafone, at least, the vexed issue of brand contention is finally ready for burial.
[July 4, 2005, 11:55]
