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Google looks for IPO
News Google also runs a commercial search service called AdWords, which auctions sponsored link placements on a cost-per-click basis. AdWords competes with Overture Services, now a subsidiary of Yahoo. Web-search giant Google could go public early next...
[October 24, 2003, 8:55]
Yahoo appoints click fraud tsar
News The system offers features that are designed to make it more competitive with Google's more popular AdWords system. One major change, which mirrors AdWords, is that Panama determines the order of ads on factors such as relevancy and clickability...
[March 22, 2007, 9:24]
Google closes security hole
News The flaw, known as a cross-site scripting vulnerability, existed on the Web site for Google's AdWords advertising program and a customer training site, according to security company Finjan Software, which discovered the problem.
[October 11, 2005, 10:00]
Google to offer click-fraud protection
News The move, to be announced in Google's AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser's pay-per-click ad.
[March 1, 2007, 7:57]
Google hit by GraphOn patent suit
News Software maker GraphOn has filed suit against search giant Google, alleging that Google's Base, AdWords, Blogger, Sites and YouTube services violate GraphOn's patents. A spokesperson for Google could not immediately be reached for comment.
[August 18, 2008, 12:34]
Google updates web app toolkit for speed
News Google said it uses Google Web Toolkit (GWT) in the development of web applications such as Google Wave and the AdWords 3.0 interface. Google has released a significant update to Google Web Toolkit, the web application development tool it uses for...
[December 11, 2009, 11:12]
Google jumps into TV business
News Under the EchoStar deal, advertisers will use Google's AdWords automated auction interface to bid on ad spots. After months of speculation, Google has officially jumped into the television business. The web giant announced on Monday that it is...
[April 3, 2007, 10:07]
Google's search for business customers
News The deal enabled Salesforce customers to display their adverts on Google.com when relevant search terms were entered onto the site and to distribute advertisements using Google AdWords. Google's attempt to push its online applications to businesses...
[April 23, 2008, 16:50]
Google's Lively, but not adding much for the business community
Blog However, if you are expecting a useful business focused application to add to your Google Account along with Adwords, Analytics and Apps, you'll be disappointed. Long rumoured by now upon us without any formal pre-announcement, Google gives us...
[July 9, 2008, 10:03]
Google boosts Irish workforce
News Most of the posts will be in the online sales and operations side of Google's business, working on its adwords and adsense products. Google is boosting its European workforce with the creation of another 500 jobs at its headquarters in Dublin.
[November 16, 2006, 11:33]
Google sued over site ranking
Talkback We've since moved over to Google AdWords, which costs an absolute fortune. When the new came through that Google might be floating, we noticed our website drop from page 1 on Google, to page 77. Since Google re-indexed its database, our company's...
[May 30, 2004, 23:04]
Google adds revenue through video ads
News In many cases, the best information is video," said Nick Fox, business product management director on Google's AdWords team. Google sought to remind financial analysts on Wednesday that despite all the attention it devotes to projects like Google...
[September 10, 2009, 10:46]
Google sinks $1bn into AOL
News AOL will be able to use the $300m credit to purchase search-related ads through Google's AdWords auction system or for other undetermined promotional purposes, Mayer said. Google will invest $1bn (£568m) for a 5 percent stake in Time Warner's...
[December 21, 2005, 7:55]
Google cookie gives advertisers more control
News The additional features come through use of a new cookie, a small text file stored on a web browser's computer, according to Google's AdWords blog. Google has added the ability for advertisers to control and track their display advertisements.
[August 8, 2008, 12:37]
Google accused in copyright case
News It cited unnamed sources saying the defendants also alleged that Google AdWords salespeople suggested they buy keywords including "pirated" and "bootleg movie download", and that a Google employee corroborated their sworn statements in a...
[February 13, 2007, 8:43]
Google accused of profiting from child porn
News Langdon pointed to the content policy for Google's AdWords sponsored links service, which broadly prohibits "promotion of child pornography or other non-consensual material". Google has made child pornography an "obscenely profitable and integral...
[May 8, 2006, 10:45]
Google offers shopping coupons
Talkback Just as AdWords/AdSense provides a solution for syndicated ads, ZiXXo provides a syndicated solution for coupons. Google’s new coupon solution provides a mechanism for putting local coupons into Google maps.
[August 16, 2006, 4:57]
Microsoft gets personal with online ads
News If it wasn't for that, then it would be (Google's) AdWords 'lite,'" AdWords and Yahoo's Search Marketing unit. While Google and Yahoo have made millions dishing up ads based on the context of what is being searched for or read, Microsoft is hoping...
[November 14, 2005, 12:05]
Google launches 10th-anniversary site
News The anniversary site offers a timeline that spotlights historical moments such as Andy Bechtolsheim's $100,000 (£54,000) spur-of-the-moment investment in 1998; the date in 2000 when Google reached one billion pages in its index of the web; the...
[September 24, 2008, 10:11]
Google shares plunge after growth warning
News Dependence on online ads From AdWords on search results to ads Google sells that are displayed on other publishers' Web sites and ads that appear alongside its free Google Mail service, nearly all of Google's revenue comes from advertising.
[March 1, 2006, 9:30]
