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Novell Case Study: Chevron
White Papers Chevron wanted to extend their brand equity by offering a superior marketing advantage over its competitors. Cambridge designed Chevron Retail Marketing Center's (RMC) organizational structure, recruiting and selection processes, and performance...
[August 31, 2009, 1:22]
IE 4: A fundamental shift?
News But whatever the excesses trumpeted by Microsoft's marketing machine, IE 4.0 is different. IE's popularity has also benefited from the company's marketing muscle with Microsoft pushing IE in front of millions of new users thanks to new partnerships...
[September 30, 1997, 9:45]
Ouch! TurboLinux hit with layoffs
News One of the four major Linux distributors, TurboLinux, has laid off an undetermined number of its marketing, sales and development staff. But Lonn Johnston, the company's vice president of marketing, confirmed that sales and marketing were hit...
[June 1, 2000, 8:46]
AMD's sales chief to leave company
News Henri Richard, head of AMD's sales and marketing, will step down from his post in September, the company officially announced late on Wednesday. He was previously at Bell Microproducts and IBM in a variety of sales and marketing roles.
[August 23, 2007, 9:02]
AZ Direct Optimizes Its Services With SAS
White Papers AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source.
[July 7, 2006, 0:00]
12 Simple Rules for Working With Color
White Papers For marketing material, color is arguably one of the most powerful design tools at one's disposal. Adding a splash of color can give the user a lot of bang for the marketing bucks. It is extremely noticeable - even when viewed from a distance, a...
[April 16, 2008, 1:02]
Real halves song prices
News RealNetworks will kick off a high-profile digital music marketing campaign on Tuesday, highlighting the new iPod-compatible technology that has swung the company into conflict with Apple Computer. A US print, radio and Web marketing campaign will...
[August 17, 2004, 9:05]
UK Net firms running out of cash - report
News Publicly traded UK Internet companies could be headed for the financial rocks because of the high cost of expansion and marketing, according to a new study released Wednesday. High rates of spending on advertising -- all those Tube posters and TV...
[May 17, 2000, 16:03]
Fake virus texts send Evil message
News The SMS marketing campaign of Resident Evil has been criticised by security company Sophos for causing virus worries among mobile phone users. Viral marketing campaigns like this increase the workload of IT support staff.
[August 18, 2004, 14:55]
BT hoovers up broadband punters with 'free' flights
Talkback Hoover " Fiasco" Free Flight BBC with out doubt the Largest Marketing Blunder in the World. The fear of another Hoover will keep all those MARKETING Guru's in jobs for life. There will probably never ever be another Hoover.
[June 29, 2004, 17:54]
We are not in early 80s but in 2006 so try a bit harder with next release!
Member Review Freebsd 6.1 or Debian GNU Linux 3.1, Solaris 10 is like early RedHat: very agresive marketing and poor quality. Hope that some day people understund that agresive marketing is not enough. Compare to other OS like
[August 21, 2006, 10:27]
Analysts question the Orange way
News Orange's decision to offer bundled mobile, home line, broadband and IP-based TV could lead to marketing and customer service difficulties, according to industry experts. What you normally end up doing is marketing one element and then upselling the...
[June 1, 2006, 11:30]
Oracle loses two execs
News Oracle said Wednesday that its chief of marketing, Mark Jarvis, and former head of North American sales, George Roberts, have resigned. Charles Phillips, a former Morgan Stanley software analyst who joined Oracle in May, will now oversee Oracle's...
[July 17, 2003, 8:52]
Belgian government chooses OpenDocument
Talkback One of the marketing claims has been that MS Office can support arbitrary XML schemas. However, it may well be the case that these marketing claims are in fact false. If MS really supports XML, it could easily choose to support OpenDocument.
[June 24, 2006, 13:47]
MailCommunicator 2 Standard
Downloads Mail Communicator is the most simple and user-friendly automated email marketing software that allows you to create, manage and track results of your permission based bulk email campaigns and newsletter distributions.
[September 1, 2008, 15:44]
ITG Maximizes Technology With Sage CRM
White Papers The director of sales and marketing at Information Technology Group, Inc. GoldMine Sales & Marketing could not provide adequate reporting functions or remote access to keep up with busy consulting group's growth.
[January 23, 2007, 0:00]
2002: the top ten in IT hype
News A big part of technology marketing is based upon pure hyperbole because the industry is selling science, and science happens to be -- for many people -- a nebulous topic. As 2002 comes to a close, here are my picks for the year's top 10 most...
[December 24, 2002, 8:56]
Making Email More Available and Secure, Saving Millions of Dollars
White Papers After the acquisition of 30 companies, Advantage Sales and Marketing (ASM), one of the fastest growing sales and marketing agencies, wanted to consolidate its email systems into one centralized email infrastructure.
[August 25, 2009, 10:14]
Jobs for the Scots as Packard moves in
News The £26 million investment will be phased in over the next four years and will supply the 'NEC Direct' sales and marketing operation that began in France in September 1997 and in the UK in January 1998.
[June 12, 1998, 12:00]
Another exec departs BEA
News BEA Systems' chief marketing officer and executive vice president has resigned, in the latest of a string of high-level executive departures at the struggling software company. Chuang has reorganised BEA's sales and support operations, placing Tom...
[August 24, 2004, 16:40]
