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Open Source Provider Gains Microsoft Technical, Marketing Assistance; Sees Sales Climb
White Papers So, SugarCRM partnered with Microsoft, gaining technology and marketing assistance. SugarCRM (Customer Relationship Management) wanted to enhance the ability of its open source software to work with Microsoft technologies - and convince potential...
[January 11, 2008, 0:01]
Marketing Terms Dictionary for Blackberry
Downloads Free useful Marketing dictionary with a list of over 650 common and uncommon marketing research words and phrases. It is excellent for students studying marketing in high school or a university.Features: Explanations of over 650 English Marketing...
[September 29, 2005, 8:00]
Marketing Services Firm Develops Clear Access to Remote LOB Applications
White Papers National Marketing Resources is a 450-employee firm based in Kearney, Missouri, that provides sales and consulting services for entrepreneurs and small businesses in real estate investment and e-commerce.
[April 2, 2008, 1:02]
Marketing Terms Dictionary for Palm OS
Downloads A useful free Marketing dictionary with a list of over 650 common and uncommon marketing research words and phrases. The dictionary provides cross-links among articles, navigation history and support for other BDicty lexicons.The dictionary is...
[July 27, 2005, 8:00]
Marketing Giant McCann Worldgroup Streamlines Search and Collaboration
White Papers McCann Worldgroup, one of the world's largest marketing communications companies, spans 130 countries and represents the world's leading global marketers. McCann needed an easier way to find people and expertise within its seven separate business...
[October 11, 2008, 1:01]
Marketing Research: Uncovering Competitive Advantages
White Papers SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling.
[May 1, 2009, 1:18]
NICE Systems Case Study: Carlson Marketing Group
White Papers The Carlson Marketing Group (CMG) understands that in today's increasingly complex marketplace, one thing is clear: Relationships always drive business results. To simplify business processes and boost customer satisfaction, CMG successfully...
[July 12, 2006, 0:00]
Inside the mind of Asus' marketing department.
Blog But it's not as much fun as the innermost thoughts of Asus' marketing department, revealed on that slide alongside the model names. No man but a blockhead ever wrote, but for money" said Johnson, who was clearly not one of nature's bloggers (he...
[July 31, 2008, 9:28]
Grid computing faces marketing mayhem
Leader Points will be deducted for marketing terminology or other flowery language. Grid computing has become the latest term in the IT lexicon to be hijacked by sales and marketing. Yet when a concept becomes fashionable enough to include in marketing...
[December 13, 2004, 11:40]
AOL cuts marketing staff
News America Online is eliminating about 90 positions in its interactive marketing division, sources close to the company confirmed on Tuesday. The job cuts come a day after the company named a new executive vice president for that division, former USA...
[November 20, 2002, 9:00]
Symbian: Android is not open, it's a marketing label
News It's a marketing label. Google and the Symbian Foundation — which drive different 'open' OS platforms — have taken side-swipes at each other. Google jumped into the mobile world just over two years ago with the public announcement of its mobile OS...
[February 24, 2009, 8:41]
GIS Improves Marketing, Logistics, and Sales
White Papers Coinstar, Inc.did not have an effective means for separate department officials - from marketing to operations to sales - to integrate, share, and leverage each other's data and work experience knowledge.
[January 11, 2006, 23:00]
Five years ago: Dr Solomon's says McAfee virus alert is just marketing
News We don't believe it is in the wild," said Mike Hill, director of product marketing at the UK firm. I think it's largely a marketing tactic designed to frighten people. First published 12 February, 1997
[February 13, 2002, 6:01]
Sitecore Online Marketing Suite review
Reviews Visitor experience analytics form a key part of Sitecore's Online Marketing Suite, allowing you to determine who visits your site and what they do once they're there. To make sense of web site data, to track potential and actual customers, to...
[June 4, 2009, 12:24]
Global Marketing Consultancy Picks FaceTime for Security and Visibility of IM and P2P Applications
White Papers Founded by former Coca-Cola Company Chief Marketing Officer Sergio Zyman in 1999, Zyman Group is positioned as taking a rigorous, scientific approach to marketing, which makes it important for the company to be seen by its clients to be making...
[June 16, 2007, 1:00]
Microsoft names new entertainment marketing chief
News Microsoft on Tuesday named Jeff Bell as global marketing chief for its Interactive Entertainment Business group, giving the software maker more firepower to promote its Xbox and Games for Windows products.
[June 7, 2006, 11:30]
Elertz: Bringing 'morality' to online marketing
News At E-Commerce Expo, Steve Saunders from Elertz explains the advantages of contacting customers via opt-in alerts rather than email-based marketing.
[November 2, 2007, 9:18]
An In-Depth Look at Trends in Marketing, Production & Distribution of Variable Data Printing
White Papers The objective of the study discussed in this paper was to acquire knowledge and information from marketing and printing segments experienced with Variable Data Printing (VDP). The information was assessed and analyzed.
[March 7, 2007, 0:00]
Mobile Search and It's Implications for Search Engine Marketing
White Papers Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers.
[January 11, 2006, 0:01]
EMI Music Uses Marketing Communication Portal to Aid Success and Stimulate Innovation Globally
White Papers The success of global music company EMI Music's business relies on its marketing efforts nearly as much as the musical talent it promotes. To ensure more effective processes around the world and allow the sharing of best practices and ideas, the...
[March 31, 2007, 1:00]
