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Researchers: Email ads to lead rebound
News Forrester Research estimates companies will spend $1.1bn (£77m)on email marketing services this year, up from $400m in 2000. Unlike Forrester's breakdown, Gartner's estimate includes revenue from classified advertising and email marketing.
[October 23, 2001, 9:38]
Analyst: Build apps for platforms other than iPhone
News A report by analyst Forrester Research entitled Is an iPhone App Right For You? Forrester therefore suggests companies be ready to port their apps to other platforms, or even provide new apps that take advantage of unique capabilities the iPhone...
[May 19, 2009, 15:55]
Online ad revenues to surge
News While the Web is a winner with expanding ad revenues for dozens of publishers, the growth is causing erosion in other mediums, particularly print media and direct-response marketing, according to the Forrester and Jupiter reports.
[August 20, 1999, 8:42]
US Report: Mixed verdict on Netscape's media moves
News Netscape in the past has suffered from a slowness in programming to the consumer space; they've focused, in the past, on the business space," said analyst Chris Charron of Forrester Research "They have taken great steps to improve that over the...
[July 10, 1998, 10:28]
Email answer to anthrax risk
News Today more than half of all Americans use email, for an average of a half-hour each day, according to a recent report by Forrester Research. The Direct Marketing Association (DMA) sent an email to members Monday urging the $528bn (£370bn) direct...
[October 17, 2001, 8:53]
Lycos-USA: No e-commerce home run
News HSN .has a lower demographic, they're not as online as other retailers," said analyst Kate Delhagen at Forrester Research. Put the two together, and it could be a formidable retail and marketing network encompassing telephone, television and...
[February 10, 1999, 10:22]
Net retailing shakeout hits Boo.com
News We're definitely starting to see a rationalization," said Joe Sawyer, an analyst at Forrester Research. Analysts are particularly concerned about companies in crowded categories, where sites are basically reduced to competing on price or marketing...
[January 27, 2000, 9:02]
Lycos rolls out Web-based video apps
News We've said for a long time that desktop video is the next revolution," said Forrester Research analyst Jeremy Schwartz. Companies are banking on several projections, including one by Forrester Research that envisions 28m US households with...
[September 6, 2000, 14:02]
AOL/Netscape and the rising Sun
News Three years from now, Sun will end up owning all of Netscape's enterprise software," says Bob Chatham, senior analyst with Forrester Research Inc. For example, while Sun's sales force is some 7,000 strong, it boasts only approximately 100 people in...
[January 12, 1999, 16:32]
Putting a lid on CRM costs with self-service
News Companies want frequent contact with their customers, but they want to do it without driving up customer service costs," says Bob Chatham, principal analyst with Forrester's business application research group.
[July 16, 2002, 14:52]
A Year Ago: AOL/Netscape and the rising Sun
News Three years from now, Sun will end up owning all of Netscape's enterprise software," says Bob Chatham, senior analyst with Forrester Research Inc. For example, while Sun's sales force is some 7,000 strong, it boasts only approximately 100 people in...
[January 11, 2000, 6:01]
Novell readies Linux desktop release
News A survey of corporate technology professionals by Forrester Research indicated that as of yet, corporate customers do not view Linux as a viable option as a mainstream desktop package, said analyst Simon Yates.
[November 8, 2004, 7:23]
Generation i: Tuned in, logged on, cashed up, Part II
News Forrester's Walsh noted that Generation i may not buy into the targeted content and marketing pitches. According to Forrester's research, Generation i lists Yahoo! Bolt said its revenue would derive from advertising, e-commerce and market research...
[February 21, 2000, 10:34]
techTrader: Amazon.com beats Q3 estimates
News In the third quarter, we announced our new Toys Store, which was immediately recognized by both Forrester Research and MSNBC as the best toy store on the Internet," said CEO Jeff Bezos in a prepared release.
[October 28, 1999, 12:00]
Borland’s virtual reality requirements simulator
Blog Source: Just Do It: Modernize Your Requirements Practices, Forrester Research, Inc. I quote the above for passing interest - although I am slightly worried about any Forrester Research report that has to spell out what a user experience is, aren’t...
[July 16, 2009, 10:30]
HP Tech Talk- Customer Log Warehouse
White Papers Galen Schrek, Principal Analyst, Forrester Research, Kevin Lyons, from HP's Enterprise server, storage, and network business unit and Rex Wang, VP of Product Marketing at Oracle. Our distinguished panel will discuss ways that you can maintain...
[September 14, 2009, 0:00]
'Bluejacking' seen as marketing opportunity
News Bluetooth, a radio technology allowing devices to exchange data within a range of 10 metres, is expected to be in 20 percent of mobile phones by next year, according to Forrester Research, rising to 75 percent by 2008.
[December 4, 2003, 15:50]
Market debates BT's access division
News However, Lars Godell, principal analyst in Forrester's telecom and networks research team, said he would be surprised if that was the case. Forrester's Godell, however, said the changes will benefit ISPs rather than end users.
[September 23, 2005, 9:10]
Online confidence plummeting
News Businesses often fail to realise that security breaches to their Web sites, disclosure of sensitive customer information or identity theft can result in secondary costs such as spikes in customer support calls and additional marketing costs to...
[March 2, 2005, 9:05]
GSM World Forum: Wireless future discussed
News Building the networks and marketing the services is expected to cost another 100-200bn euros, Forrester says. By the time all the 3G licences are sold off, European telcos are expected to face a bill of up to 120bn euros (£76bn), according to...
[February 19, 2001, 9:36]
