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Net advertising: Bigger ads, bigger impact?
News The group also consulted advertising agencies and ad technology companies before finalising the guidelines. In an extreme example, a recent Oracle ad on the New York Times Web site showcased a fighter plane that zoomed across the page and landed...
[August 7, 2001, 10:04]
Researchers: Email ads to lead rebound
News Forrester's report is the result of interviews with 50 top marketers in the industry, as well as several dozen ad-technology and service providers. Companies benefiting from the trend are not Web publishers but ad and marketing companies such as...
[October 23, 2001, 9:38]
Microsoft to cast .Net in ad campaign
News Microsoft will begin translating its complex .Net strategy into business-friendly terms with a $200m ad campaign that begins on Monday. With the campaign, dubbed "One Degree of Separation," the software maker will be pitching its .Net products and...
[February 18, 2002, 6:31]
Opera 7.60 set to offer faster browsing
News Opera can be downloaded free of charge from the Opera Web site, although users who chose to pay $39 can obtain an ad-free version of Opera along with access to support. The next version of the Opera browser will be integrated with SlipStream's Web...
[November 5, 2004, 16:03]
Apple's knuckles rapped again over latest iPhone ad
News The ad showed a close-up of the phone being used to surf a news web page, view the Google Maps service and download a file. A recent TV ad for the iPhone 3G stated: "So what's so great about 3G? Seventeen people complained to the Advertising...
[November 26, 2008, 15:59]
Online ads take a cue from TV
News But online ad experts said the sessions may push advertising out of a rut by recasting the way publishers and advertisers price Web ads and measure their success. In addition, the Web site for The Boston Globe, operated by New York Times Digital...
[November 19, 2001, 14:47]
Copyright owners profit from infringing YouTube clips
News Instead they are clasping hands with the web's number-one video-sharing site and using it to promote shows and generate ad revenue. Several start-ups are working on technology that will track unauthorised videos wherever they exist on the web and...
[August 28, 2008, 11:59]
Working the Web: High-tech job hunts
News Job search sites have exploded in popularity in recent years -- two of them will advertise during the ultimate consumer ad fest, the Super Bowl -- and all sorts of tools have sprung up to help companies, and workers, use technology to make the...
[February 1, 1999, 10:01]
Microsoft ready to spend, but on what?
News Its biggest bet in that area has been its decision to switch from Yahoo's ad-serving technology to its own homebrewed alternative, AdCenter. Credit Suisse estimates Microsoft has moved from an ad network of 300,000 advertisers to one that, for now...
[May 3, 2006, 16:15]
Sun and Microsoft ally over Web standard
News WS-Addressing is expected to bring uniformity to a broad range of Web application scenarios, including a number of areas where industry leaders have developed ad-hoc approaches to messaging. A consortium of major technology companies, including...
[August 11, 2004, 8:50]
Network Associates releases anti-spyware tool
News Software such as Pest Patrol, Spybot-Search & Destroy and Lavasoft's Ad-aware are popular hard-drive cleaners that can be downloaded from the Web. Identity thieves can use the technology to steal personal information.
[January 23, 2004, 11:10]
Patents crucial in search battle
News Two months later Overture filed a second lawsuit, charging Google with patent infringement in its pay-for-performance ad system. With the Web portal's proposed $1.63bn buyout of commercial search specialist Overture Services on Monday, Yahoo would...
[July 18, 2003, 12:52]
Who's who on Microsoft's Yahoo wish list
News It's a technology-driven business — you need the ad server engineers and product people," said a source inside the company. Microsoft will want to hold on to the media-advertising expertise at Yahoo, too, despite Redmond's ownership of ad and...
[February 14, 2008, 14:47]
Watchdog rules out punishment over Phorm trials
News The Information Commissioner's Office has ruled out an investigation of BT or Phorm, despite calls from academics for the telecommunications giant to be punished over trials of ad-serving technology in 2006.
[June 9, 2008, 15:38]
Google cookie gives advertisers more control
News Advertisers now can keep an ad from being shown too frequently to each user, Google said on its corporate blog on Thursday. Advertisers also can see data on how many people have seen an ad campaign and the average number of times people have seen...
[August 8, 2008, 12:37]
Deepnet Explorer review
Reviews Deepnet Explorer stops pop-up ad windows by default, though you can still view blocked windows by holding down the Shift key. With its built-in antiphishing technology, Deepnet Explorer also provides better security features than Microsoft Internet...
[May 24, 2005, 8:45]
Privacy experts rip IE cookie cutter
News In adding P3P, Microsoft is responding to an increasingly tech-savvy base of consumers, who are wary of privacy fiascos ranging from plans by ad network DoubleClick to merge online habits with personally identifiable offline data to the recent...
[March 23, 2001, 8:44]
Amazon unveils Google search rival
News It also displays Google-sponsored ad listings. Amazon and Google are cooperating within a technology partnership, but they are also competing for Web surfers' allegiance. Under the hood, A9 is powered by technology from Google, Amazon's subsidiary...
[September 15, 2004, 11:35]
Yahoo's Delicious is added to Chrome
News In addition, discussion of ad blocking in Chrome has surfaced on the Chrome extensions mailing list. In an effort to ease programming difficulties, Chrome's extensions technology uses the same interface techniques as web pages, a method Mozilla has...
[July 2, 2009, 9:56]
Web surfers brace for pop-up downloads
News Its ad network includes AllBusiness.com, The Golf Channel online and Hollywood.com, according to its Web site. In the last year and a half, Net advertising has undergone vast transformations as publishers have sought new revenue sources to make up...
[April 8, 2002, 12:28]
