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Search-ad revenues defy economic downturn
News According to the Interactive Advertising Bureau, internet advertising revenues rose 15.2 percent, to $11.5bn (£6.5bn) during the first six months of the year, compared with the same period last year. Despite an economic downturn, online advertising...
[October 8, 2008, 9:27]
Chinwag Live: Xmas Futures, Crystal Balls
White Papers Bringing together leading experts and practitioners from Agency.com, CIMEX, Agenda 21, the Interactive Advertising Bureau and Lateral, it provided a fun and inspiring fix of festive futurology The future shape of digital marketing, advertising...
[May 16, 2008, 12:51]
Yahoo appoints click fraud tsar
News Both Google and Yahoo have settled click fraud class-action lawsuits and they are working with the Interactive Advertising Bureau and others to establish guidelines for quantifying click fraud. The goal is to develop the highest quality...
[March 22, 2007, 9:24]
Google to offer click-fraud protection
News Those companies are working with the Interactive Advertising Bureau and others to establish guidelines for quantifying click fraud. Google, king of pay-per-click advertising, will allow advertisers to specify which internet protocol addresses...
[March 1, 2007, 7:57]
Click fraud alliance formed at last
News The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming with Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.
[August 3, 2006, 9:25]
Yahoo unveils ad-tracking service
News A study released last month by trade group Interactive Advertising Bureau and PricewaterhouseCoopers found that Internet ad sales reached an all-time high of $3.1bn in September and predicted they would exceed $12bn for the year, up from $9.6bn in...
[December 19, 2005, 15:20]
Online UK advertising to top £1bn
News Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year, according to the report issued by the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers.
[October 4, 2005, 13:50]
Online ad spend rises
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau (IAB), which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC).
[September 27, 2005, 9:40]
Online advertising booming
News In the first quarter of 2005, Web ad sales climbed to $2.8bn, a 26 percent boost from same period in 2004, according to an earlier report from Interactive Advertising Bureau and PricewaterhouseCoopers.
[August 9, 2005, 9:05]
Online confidence is spreading
Leader Similarly, the latest six-monthly update from PriceWaterhouseCoopers and the Internet Advertising Bureau shows that online advertising in the UK is likely to overtake radio next year, having already put cinema in the dark.
[October 18, 2004, 14:25]
Search-based ads increase online revenue
News Display ads, the next most popular form of advertising, only accounted for 20 percent of revenues, according to an ad revenue report sponsored by the US-based Interactive Advertising Bureau (IAB). Internet advertising is continuing to increase with...
[September 20, 2004, 18:10]
Yahoo cosies up to MSN
News To this end, Greg Stuart, president of the Interactive Advertising Bureau, said the IAB, whose members include both Yahoo and MSN, is working on developing measurement standards for impression counts, among other standards, to advance the market...
[March 29, 2004, 11:30]
Yahoo dumps Google as search war intensifies
News Keyword searches made up 31 percent of the $1.66bn in US online ad sales for the second quarter of 2003, according to the Interactive Advertising Bureau (IAB), an industry trade group. Although expected, the announcement highlights the changing...
[January 15, 2004, 8:05]
Online ad sales gain again
News Third-quarter sales represent a 20 percent leap from revenue of $1.45bn in the same period a year ago, and a 5 percent lift from sales of $1.66bn in the previous three months, according to the trade group Interactive Advertising Bureau (IAB...
[December 10, 2003, 11:35]
Google tweaks upset customers
News Keyword searches made up 31 percent of the $1.66bn in US online ad sales for the second quarter of 2003, according to the Interactive Advertising Bureau (IAB), an industry trade group. In a rare sign of trouble for the booming search marketing...
[November 14, 2003, 13:35]
AOL extends Google pact indefinitely
News While online advertising has declined overall for three straight years, search-based ads have been a bright spot, accounting for nearly 15.4 percent of the roughly $6bn (£3.6bn) online ad industry in 2002, according to the Interactive Advertising...
[October 8, 2003, 13:00]
Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. Among other findings, the Interactive Advertising Bureau...
[June 13, 2003, 8:21]
Online advertising set to boom in 2003
News On Thursday the Interactive Advertising Bureau (IAB) -- an industry trade group that includes members such as MSN, AOL, Yahoo! This "Universal Ad Package" includes a new large ad size, as well as three sizes the bureau had previously recommended...
[December 13, 2002, 12:19]
Group endorses bigger Web ads
News The Interactive Advertising Bureau on Wednesday backed a "Universal Ad Package," which includes a new large ad size, as well as three sizes the bureau had previously recommended, which occupy broad space on a Web page.
[December 12, 2002, 7:10]
Microsoft: Online ads 'on a monster roll'
News The Interactive Advertising Bureau and consultancy PricewaterhouseCoopers found that online advertising sales dropped 20 percent during the first six months of the year compared with the same period in 2001.
[October 24, 2002, 10:46]
