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Make the most of digital marketing: Target social and mobile

...Phillipson's view, taking less than one per cent of the online ad spend but accounting for seven per cent of consumers' time spent online... Read more

21 October, 2010 by Natasha Lomas
Laredo Group Media Calculator 1.0

Laredo Group Media Calculator 1.0

...impression level, media costs, Click-Through Rate (CTR), and 2 Return on Ad Spend (ROAS) calculators. This tool will help both sellers and buyers of... Read more

27 August, 2011

Online advertising booming

Firms look likely to double what they're currently spending on online advertising over the next five years, with search engine marketing leading the way Read more

9 August, 2005 by ZDNet UK

Online ad spend rises

As consumers spend more and more time online, marketers are spending more and more money trying to reach them there Read more

27 September, 2005 by Alorie Gilbert

Five years ago: 1996 Web ad spend is $71m and counting

Advertising on the World Wide Web made revenues of about $71.7 million in the first half of 1996, according to Jupiter Communications' AdSpend data. Read more

6 September, 2001 by Martin Veitch

Online ad spend to reach $18.9bn

...marketing soon beating traditional display advertising, such as hoardings and billboards, for ad spend. Analyst house JupiterResearch is predicting that by 2010, advertisers will be... Read more

17 August, 2005 by Jo Best

Bertelsmann mulls $1bn ad spend rethink

...premature withdrawal Media giant Bertelsmann is threatening to scale back $1bn in ad spend which had been earmarked for Terra Lycos's internet portal. The... Read more

2 April, 2002 by Graham Hayday

Online ad spend on the up

Advertising is down, but online is holding firm... Read more

19 March, 2002 by Kate Hanaghan

UK online ad spend hits the roof

Thought UK web businesses were skint?... Read more

14 November, 2001 by Heather McLean

Online ad spend falls again

...but some comfort to be taken from the fact offline sales have fallen further... Read more

25 September, 2001 by Sonya Rabbitte

Online ad spend set to plummet

But remember: what goes down, must bounce up again... Read more

8 August, 2001 by Justin Madubuko

Q3 online ad spend up on 1999, down on Q2

Global online advertising spend for the third quarter of 2000 was $1.9bn, down 6.5 per cent from Q2 - the first time web sales have fallen quarter to quarter. Read more

21 December, 2000 by Sally Watson

Dot-com TV ad spend set to explode

Read more

21 March, 2000 by Lisa Burroughes

Dot-coms inflate ad-spend figures

Read more

6 January, 2000 by Felicity Ussher

Boom in online ad spend coming

Read more

18 August, 1999 by Dominic Maher

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