behavioural advertising articles, videos, photos and opinions

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Irish watchdog: Facebook privacy still falls short

Facebook has put out an updated privacy policy with more details on cookies and targeted ads, but the changes it is proposing do not tackle all the problems, according to the Irish data protection commissioner Read more

14 May, 2012 by Tom Espiner

OFT calls for better targeted ad transparency

...Online advertisers must give consumers better information when they are using behavioural advertising, according to a report by the Office of Fair Trading. Behavioural... Read more

2 June, 2010 by Rob Tomkinson

EU warns web firms over 'do-not-track' timescale

...has largely bled into the public consciousness due to the work of behavioural advertising companies such as Phorm. The company conducted secret trials with BT... Read more

22 June, 2011 by David Meyer

Mozilla denies Firefox 4 'do-not-track' privacy option

...early 2011, would include a 'do not track' privacy option to foil behavioural advertising. Behavioural or targeted advertising products track a user's behaviour online... Read more

23 December, 2010 by Ben Woods and Tom Espiner

Behavioural ads need consent, says Europe privacy group

...in a statement on Thursday that users needed to opt in to behavioural advertising under European law. The working party is made up of the... Read more

25 June, 2010 by Tom Espiner

'Advertisers should give consumers better info on behavioural ads'

...needed? Online advertisers must give consumers better information when they are using behavioural advertising, according to a report by the Office of Fair Trading (OFT... Read more

1 June, 2010 by Rob Tomkinson

CPS declines to prosecute BT over Phorm trials

...Service has decided not to prosecute BT over secret trials of Phorm behavioural advertising technology in 2006 and 2007. Privacy campaigner Alexander Hanff received a... Read more

8 April, 2011
Don't overbake fear of EU cookie law

Don't overbake fear of EU cookie law

...one of DoubleClick's myriad partner sites will be pre-approved for behavioural advertising — if they gave consent. This is far from ideal for publishers... Read more

28 June, 2010 by Struan Robertson

Anonymity loophole puts UK data at risk

...new phenomenon of social networking, the issues now coming up about online behavioural advertising, I think it is simply moonshine to believe that consumers will... Read more

23 March, 2011 by Natasha Lomas

EC drops UK Phorm infringement case

...privacy infringement case against the UK government over BT trials of Phorm behavioural advertising. The government avoided Commission legal action by changing UK privacy legislation... Read more

27 January, 2012
Google: No opt-out of mix-and-match data

Google: No opt-out of mix-and-match data

People using Google services will not be able to avoid having their data shared across products, once a new privacy policy comes in, unless they abandon the services altogether Read more

25 January, 2012 by Tom Espiner

Cookie consent: It's not optional - it's the law, warns ICO

...of self-regulatory Good Practice Principles for advertisers to apply to online behavioural advertising. While Graham welcomed this as "progress" towards raising awareness and improving... Read more

17 October, 2011 by Natasha Lomas

Yahoo chided by Which for email change

...automatically scan the content of emails. "This is another example of creeping behavioural advertising, which we believe, is a gross violation of internet users' privacy... Read more

9 July, 2011

UK businesses get cookie amnesty

...of visiting those sites. The government is also involved in talks over behavioural advertising, which uses technologies that track user behaviour to target advertising. The... Read more

15 April, 2011 by Tom Espiner

ICO: Cookie rules changes to affect businesses

...and] the Internet Advertising Bureau is working to address cookie use in behavioural advertising Read more

8 March, 2011

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