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Don't overbake fear of EU cookie law

Don't overbake fear of EU cookie law

...website. But the law is the law. Trade bodies such as the Interactive Advertising Bureau (IAB) and the European Publishers Council have objected to it... Read more

28 June, 2010 by Struan Robertson

The increasing demand for interactive video advertising

...per cent from the same time period in 2008, according to the Interactive Advertising Bureau…. Analysts say they expect the flow of online advertising dollars... Read more

22 July, 2010
IAB Cannes 1.1

IAB Cannes 1.1

O IAB Brasil (Interactive Advertising Bureau), preparou um guia exclusivo para os brasileiros, usurios de iPhone... Read more

24 August, 2010

Online ad group names permanent chief

Greg Stuart, hired as interim chief of the Interactive Advertising Bureau, will stay on permanently, with plans to turn the organisation... Read more

23 April, 2002 by Stefanie Olsen

Gator bites back in ad battle

...growing dispute over the use of pop-up ads has sued the Interactive Advertising Bureau to protect its right to sell ads that can cover... Read more

29 August, 2001 by Stefanie Olsen

Critics snapping at Gator's heels

...the already troubled online ad market. Robin Webster, chief executive of the Interactive Advertising Bureau (IAB), said the group's board of directors is demanding... Read more

28 August, 2001 by Stefanie Olsen
Tackling the threat from compromised websites

Tackling the threat from compromised websites

Most web-based malware now comes from genuine sites that have been compromised, but security expert Mary Landesman wonders: are site owners and visitors are addressing the problem? Read more

10 November, 2008 by Mary Landesman and ScanSafe

Search-ad revenues defy economic downturn

...by an industry trade group and Wall Street analyst. According to the Interactive Advertising Bureau, internet advertising revenues rose 15.2 percent, to $11.5bn... Read more

8 October, 2008 by Dawn Kawamoto

Yahoo appoints click fraud tsar

Web search company has named Reggie Davis as its first vice president of marketplace quality Read more

22 March, 2007 by Elinor Mills

Google to offer click-fraud protection

...have settled lawsuits over the issue. Those companies are working with the Interactive Advertising Bureau and others to establish guidelines for quantifying click fraud Read more

1 March, 2007 by Elinor Mills

The magic of metrics

...the equivalent ComScore numbers. The last point prompted Greg Stuart, ex President, Interactive Advertising Bureau (IAB) to observe that on-line measurement statistics in the... Read more

10 February, 2007

Click fraud alliance formed at last

...they can buy the search keywords themselves and steal the business. The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they... Read more

3 August, 2006 by Elinor Mills

Yahoo unveils ad-tracking service

...15.1bn in 2007. A study released last month by trade group Interactive Advertising Bureau and PricewaterhouseCoopers found that Internet ad sales reached an all... Read more

19 December, 2005 by Elinor Mills

Online UK advertising to top £1bn

...the same period last year, according to the report issued by the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers. The UK advertising industry as... Read more

4 October, 2005 by Tom Espiner

Online ad spend rises

...once again led by ads linked to web search results, said the Interactive Advertising Bureau (IAB), which released the report on Monday in conjunction with... Read more

27 September, 2005 by Alorie Gilbert

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It is useful for their lifes,and also this matters are important for networking students.

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DarkDown

yeah! all we want free software

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Just gimme a map to the fridge. :D

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