AOL buys online ad firm
...to improve its ad prospects, announcing its acquisition of interactive marketing specialist
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...to improve its ad prospects, announcing its acquisition of interactive marketing specialist
The last bastion of ad-free communication appears to be succumbing to technology. Advertisers are devising ways to pitch you via phones and handhelds Read more
8 February, 2000 by ZDNetKozmo.com,
...ads that run the length of a page, according to research from
...track record. Other benefits, such as pricing power in display and combining
...company this year. AOL purchased video ad firm Lightningcast last year and
...in a consolidation wave that started when AOL bought online ad network
...for began to take hold. Today, ad networks such as Fastclick and
...and it is gaining traction on the Internet today through companies like
...top online-marketing company DoubleClick, as well as ad networks ValueClick and
...Providian, Cendant, Cassava Enterprises, Dell, Bonzi Software, Morgan Stanley, Columbia House and
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