Industry watch Toolkit

Story: Call centres are the new e-commerce selling tool

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Changing perceptions of Telemarketing

Telemarketing - both inbound and outbound - always used to be regarded as something to be minised, by reducing calls, reducing talk time and reducing costs.

More and more companies are realising thiat it may be the primary way the customer relates to you - especially with self service web sites, any calls to the company are more important, and more likely to need skilled resolution, so just going for the cheapest route is likely to lose customers rapidly.

Jonathan
Synergy Connections - Telemarketing Services.

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