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Story: 'Spam' label makes companies wary of email marketing

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Their effort to redefine spam as "unsolicited, bulk, untargeted commercial email", is dishonest. I do not want to be a target for unsolicited, bulk, _targeted_ commercial email either, thank you very much. In fact, any and all unsolicited bulk emails _period_ coming my way is spam to me. "Targeted" and "commercial" just isn't a factor here. They just can't get through their thick heads that the reason the email medium seems so juicy to them is because of the freedom to send unsolicited messages when you need to, and with that freedom comes responsibility. If their selfish dream ever comes true, the peppering of our inboxes will ruin their precious "market" the minute they start trying to exploit it, just like spam is doing right now.

It's like they are totally blinded by the perceived opportunity to get a direct line onto peoples lives. So much that they don't understand the simple fact that no advertising ever succeed, without giving something back to the people you're trying to (ab)use. Even TV has to offer something that interest the viewers, in between all the trash. With email advertising, we get nothing but aggravation.

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