Toolkit

Story: Digital TV 'too complicated' for millions

Posted by: Allan Williams (Monday 22 September 2003, 5:40 PM)

In November 2002 Consumers' Association (publishers of Which?) and the Independent Television Commission (ITC) published the results of similar research on the usability of digital TV equipment. The report is available at http://www.itc.org.uk/uploads/Easy_TV_2002_Research1.doc

This research by the DTI and Scientific Generics confirms these findings. Unless digital TV is easy to use it will remain a turn off for many consumers.

This emphasises how important it is to ensure that digital switchover only takes place once consumers and technology are ready. At the moment far too many consumers are put-off by the technology involved and are not attracted to the new services which digital technology offers.