Story: It doesn't matter whether IT matters
Sounds like an age old problem this.
Not enough education and communication going on here as per usual.
IT & Business do not speak the same language and never have. This is because both sets of people usually come from different work cultures, have different goals and agendas.
Establishing opportunities that are frequent and often for education and communication will soon take down barriers.
It works in other industries so why are we an exception? It is because IT is naive to think that it is inventing the wheel as far as business/ technology relations are concerned?
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