Toolkit

Story: Google factors clicks into AdWords

Posted by: Scott Campbell (Thursday 9 October 2003, 7:51 PM)

What is interesting is that Google, not surprisingly, still refuses to give conversion rates on their free or organic search results. Research done by our company shows that organic search far outperforms sponsored listings in every way: volume of traffic, conversions, and cost. For a company whose motto is providing the most relevant results they should extend their conversion tracking to organic search results. Yes, it is possible. For information on how conversion tracking on unspecified keywords works visit: www.septraffic.com