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Story: Harness other Web sites' popularity

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Absolute bull. This person's articles are worse than just being kindergarten level - they are kindergarten level mythology. Don't publish this persons opinion on the subject of web promotion again. They have snowed you regarding their knowledge, skills and abilities. Their recommendations are a complete waste of time and even worse, misleading. A little knowledge is a dangerous thing but fraud combined with hubris smacks of pathology.

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