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Story: Future of wireless broadband is in the air

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Posted by: Ian Cox (Monday 26 January 2004, 1:07 PM)

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As users really don't care what access technology provides them with a broadband connection it is difficult to see how Wi Max, or any other wireless technology, can dislodge DSL and cable from its dominant position (100m plus subscribers at the end of 2003). By contrast, Alvarion, the broadband wireless leader, had under 1.5m subscribers globally.

How do you win this battle? Undercut the competition is a well-tried tactic, and works up to a point. But consumers need more than that to be persuaded, in large numbers, to swap providers. What is the service differentiator that Wi-Max brings to the market that DSL and cable cannot also offer?

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