Mobile devices Toolkit

Story: Dell's notebook delays infuriate customers

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Of course, for Dell, it's more important that they can buy the component at the lowest price - that's the shortage, it's only the shortage of parts that meet their margins - customers be damned.

They know that when the next buying cycle comes up, you might still loath their customer service but you can't very well go to your boss to explain that you're accepting the second lowest bid just because last time, you had to wait 2 months until Dell was able to get pricing on a trackpad for $.11 versus $.15.

Every company's downfall starts in this little way - when the margins become more important than customers. And it'll start small. They'll lose the casual buyers first and then eventually the 15,000 order to HP or to Legend because they're still negotiating to save $200 on a container ship.

And Dell will not see it coming.

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