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Story: Gmail under attack in California

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As the GMail site states that advert will be generated based on emails and that "No humans read your email to target the ads, and no email content or other personally identifiable information is ever provided to advertisers".

I don't have real problem with this, if people can be bothered to read the Privacy Policy and about pages (and i'm guessing the license agreement you have to accept during signup) before joining such a website then what ground can people have to say "they are checking my email", it's all there black and white, clear as day, if you don't like it don't sign up join hotmail instead.

I'd much rather have advert that interrest me than hotmails generic ads. If a standard web-based email system scans your mail for spam (hotmail, yahoo) then what is the difference with getting tailored adverts based on that same information?

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