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Story: UK VoIP market hots up

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In this market there is a good chance there will be a take-up, and that some people will want the service despite the fact that it will work sporadically or not at all, as they will be reassured by the money that they are saving. It can also be said that by not making calls at all, the same amount of money can be saved!

So, how does this impact the business market, where RAD Data Communications is producing technology enablers in the context of the larger VoIP market.

The residential market will always have people who want something for nothing. To an extent, the business market wants the same, until decision-makers realise (maybe too late) that they are putting their business at risk if communicating with their customers consistently is important to them.

By nature, the web is non-deterministic and of unknown capacity. At any given time it’s difficult to know who is using it and what they require. Given this, users must realise that sometimes they are just not going to get a connection that is of any use. Business users have to accept this will happen occasionally, and it won’t be a problem. If business users can’t say this same thing about their voice service, then alternatives should be considered.

Using RAD’s V-MUX product across an ISP network, the service level can be guaranteed. This is one alternative that will allow a business to get a much better call rate but retain the service levels they receive today.

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