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Story: First BT wireless broadband nears

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Posted by: Lindsey Annison (Tuesday 28 September 2004, 11:14 PM)

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How can BT's press officer say that Northern Ireland is the first to adopt radio broadband, and get away with it? There are more than several caveats missing from that statement to even begin to make it ring true. There are wireless broadband networks across the planet- public, private, community-run, etc.

BT is late to market with this product as it struggles to meet its own hype about 100% broadband coverage in UK by 2005. Once again, the public are being misled to suit the corporate end. Trying to purchase the word 'broadband' in the public mind with a £35million ad campaign was bad enough, and has caused untold delays in what UK Plc really needs - true broadband - because this threatens BT's very existence.

Corporate lies, even if hidden in PR blandishments, aimed at misleading the public are unforgiveable. If BT wants to own the term 'wireless broadband' it can forget it as countries such as Estonia, US, Canada, and even many small rural market towns in the UK such as Pateley Bridge, Alston, Austwick etc are light years ahead of BT on this one.

Perhaps a day trip out of his office for Mr Ross Cook to the country might be an idea to wake him up to wireless reality and the real world?

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