Security threats Toolkit

Story: Fake virus texts send Evil message

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Anonymous attacks on my character aside, there was absolutely nothing in this campaign that has upset anyone but Sophos.

We run a lot of SMS and email campaigns (all opt-in and fully permission based with easy and well-flagged unsubscribe routes) and when consumers don't like what you send them, they let you know in short order.

We have had a few dozen consumers unsubscribe from this campaign, which with a database of 1,000s of individuals is a very, very small number - we have received no complaints at all. In addition we have checked with the ASA, who have not had any complaints either.

I understand that without fully investigating the mechanics of this campaign (which comply fully with the DMA, CAP code and all EU privacy laws relating to digital messaging) it may be possible to misinterpret them, but to launch such a bitter and slightly ungrammatical attack is, I believe, unwarranted.

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