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Story: Microsoft can't out-cool Apple

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Posted by: Douglas Metcalfe (Monday 4 October 2004, 3:35 PM)

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Apple is King of Cool. With the arrival of OSX they have created a paradigm shift in the platform that has leapfrogged Microsoft's poor efforts to date.

Microsoft was, as usual, trying to follow Apple's lead with a OS platform change with Longhorn, but as they have emasculated that effort by not delivering the "three pillars" of Longhorn. Instead they have promised to offer watered down Longhorn features to XP. (XP re-loaded? or will it be ME redux?).

Worst of all Microsoft has opted to make lock-in the major feature of Longhorn. Palladium re-named to the NGSCB (Next Generation Secure Computing Base) does not change it's real reason for existence, the protection of Microsoft's monopoly, as well as it's partners in monopoly plays, the RIAA and MPIA.

OSX on the other hand, has provided the "Holy Grail" of an easy to use and manage UNIX system. With it's BSD roots and Aqua GUI it provides secure stable computing for mere mortals.

Best of all, Apple has committed itself to open standards and interoperability with all systems, even Windows.

How cool is that?

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