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Story: Microsoft can't out-cool Apple
Apple is King of Cool. With the arrival of OSX they have created a paradigm shift in the platform that has leapfrogged Microsoft's poor efforts to date.
Microsoft was, as usual, trying to follow Apple's lead with a OS platform change with Longhorn, but as they have emasculated that effort by not delivering the "three pillars" of Longhorn. Instead they have promised to offer watered down Longhorn features to XP. (XP re-loaded? or will it be ME redux?).
Worst of all Microsoft has opted to make lock-in the major feature of Longhorn. Palladium re-named to the NGSCB (Next Generation Secure Computing Base) does not change it's real reason for existence, the protection of Microsoft's monopoly, as well as it's partners in monopoly plays, the RIAA and MPIA.
OSX on the other hand, has provided the "Holy Grail" of an easy to use and manage UNIX system. With it's BSD roots and Aqua GUI it provides secure stable computing for mere mortals.
Best of all, Apple has committed itself to open standards and interoperability with all systems, even Windows.
How cool is that?
Full Talkback thread
Story: Microsoft can't out-cool Apple
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Apple is King of Cool. With the arrival of OSX th... Douglas Metcalfe -
No duh!!!
Monkey boy got no ideas of his own. Tyler Lemke -
Yes, Steve is just so frustrated when it come... K Mark -
To me the "tipping point" is when you sneak up on... Sir Tips A. Lott -
Hey, I love Macs. I have 4 of them, and I even co... Matt -
MS is done. They can win an IT market by corraling... joe belkin -
You couldn't be more correct!
Microsoft has always... Clue Giver -
Freakin' crazin' screamin' out right!
Cool article... Anonymous -
My oh my, Microsloth is really feeling the bite of... Close the Gates -
Too right, not to mention that David will always h... Anonymous
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