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Story: Firefox users ignore online ads
Posted by: jbot (Tuesday 7 December 2004, 2:35 PM)
"Another reason could be that Firefox users tend to be more likely to click on targeted ads rather than other types!" ...
Errr... no. Firefox users are not clicking on targeted ads any more than any other kind of ad. This isn't necessarily because FF users are more technical than IE ones, but that IE doesn't empower the user in the same way.
The proportion of non-technical users may very well be greater with IE, but that doesn't explain why us FF users click on less ads than IE ones do. Basically, it's just that we block them because we've got the tools to do so and IE users don't.
Hence the decrease in click-throughs and nothing else. Kapiche?!
Full Talkback thread
Story: Firefox users ignore online ads
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that's because FireFox users are savvy, not the mo... Anonymous -
When you install the firefox adblock entension you... Bart5986
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Get the "Adblock" extension from mozilla.org for F... Anonymous
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Exactly, and plus it has many more extensions... bart5986 -
That's mainly because we firefox users are also sa... Jack Strangio
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"Another reason could be that Firefox users tend t... jbot -
This does spell an interesting situation for the a... Alfie Dennen
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