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Mobile devices Toolkit

Story: Is Apple driving music to mobiles?

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Posted by: transgeek (Wednesday 20 April 2005, 11:06 PM)

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You are so wrong!

You're repeating the propaganda put out by the music business. They think the carriers can save their broken business model. But they are wrong. The carriers think that music can save their aging business model as well. They are wrong too!

Here's what's going to happen:

1. Millions of people will be willing to buy the iTunes phone "without carrier subsidy". This will wreck the tradional carrier/handset business model and force change favorable to customers.
2. At least one perhaps more carriers in each market will see that partnering with Apple will give them a serious strategic advantage.
3. The carriers that do partner with Apple, will bring in millions of new customers in record time. Shocking the industry and forcing a business model change.

It's just what happened to music, it's going to happen again to the wireless market. Up until now, we've had to settle for handsets that were "feature poor", we settled because they are cheap. But now we want those features and we're going to be willing to pay for it. Screw the subsidies, give me the features I want!

I want my "fully functional" iTunes phone! The carrier that gives me what I want, will get my business.

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