Storage Toolkit

Story: EMC promises bullish growth as rivals gather

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It is interesting that EMC has identified ILM as key to realising its growth targets. The reason I say this is that The Storage Networking Industry Association (SNIA) (www.snia.org/home), has yet to agree on what ILM actually is and how it can be achieved. The area was discussed in detail at last year's SNIA ILM conference in Long beach, with the industry’s leading body concluding that in the absence of industry standards, ILM is 3 -10 years from being realised, by any vendor.

I also believe that the EMC marketing push with ILM is very contradictory to last week’s announcement from EMC for its new, proprietary big iron DMX-3. This announcement set the clock back for me, to about five years ago, with a long list of feeds and speeds and technical jargon. This shows EMC exactly for what it is:- there is marketing push with solutions but the reality is to sell big boxes. On top of this, we at Hitachi Data Systems also argue that EMC's approach to storage virtualisation is flawed as it adds complexity to the infrastructure by adding another layer of management to the network. In contrast, the HDS developed "controller-based" approach to virtualisation simplifies the network by reducing the layers of complexity, which in turn helps end users lower the management cost of their storage resources.

At Hitachi Data Systems, we believe that EMC's growth plans are based on marketing hype and that it is actually Hitachi Data Systems that is better positioned to capitalise on the growth in storage virtualisation.

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