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Story: Why phishing is a business issue

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Posted by: Shira Steinberg (Thursday 27 October 2005, 12:28 AM)

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An innovative technique, designed by a psychologist in conjunction with an information-security expert, was recently introduced to help companies prevent their customers and employees from falling prey to phishing, pharming, identity theft, and online fraud.

The system, Identity Cues, which leverages a unique combination of psychology and technology to make obvious to users whether they are communicating with an organization's legitimate online presence or with a phony site set up by a criminal, has already begun to impress technical experts with its powerful, yet straightforward, approach.

A recent research-analyst report:
http://www.ovum.com/go/content/c,57016

Editorial from the editor-in-chief of Network World (As he put it "Sometimes the easiest answers are the best") --> http://www.networkworld.com/columnists/2005/062705edit.html

Short Article -->
http://www.net4now.com/isp_news/news_article.asp?News_ID=3160

Our Website --> http://www.greenarmor.com

Identity Cues offers major advantages over earlier anti-phishing offerings from usability, security, implementation, and maintenance standpoints. For example, there are no extra steps during the login process, and, even if people do not make a conscious effort to use the anti-phishing/anti-pharming system, the system can still be effective at protecting them. Users don't have to download/install any software, carry any security devices, register for any services, or memorize any extra secrets.

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