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Story: Firefox plans mass marketing drive

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Posted by: Tharald Nustad (Wednesday 23 November 2005, 6:50 PM)

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I think Mozilla / Spreadfirefox should have a new donations drive linked to this competition. They should have the donations go towards making a high quality commercial out of the winner video, or using all the best ideas together, and then airing it on a major tv-channel (preferrably BBC). Yes, I know thats a lot of money, but lots of people, myself included, are willing to support firefox. Now that the number of users have increased tenfolds or more, there is a lot of money to be collected. And yes, I have already donated, and could do so again, but as I have said several times, we want a short-term target and results for our donations. Give us some an easy way to donate and clear results. The NYT ad campaign was a great success. Lets do it again. And like that time, the most important effect would be the media attention it would garner.

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