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Story: Microsoft launches subscription CRM

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Posted by: Paul Brown (Wednesday 7 December 2005, 3:32 PM)

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To Matt,

I'm not exactly sure a lot of large and mid size companies would be willing to bet their front office and their business on a home grown MySQL application or a stack of A4 papers...

If, as you say, CRM is just using a database in a particular way, how come SAP and Siebel are incredibly successful and large companies and that MS are putting a lot of effort into playing successfully in this space? You could argue that any database backed application is using the database in a particular way. In that respect, why don't we just use a stack of A4 paper across the board?

Far too many people irrationally blame MS for a lot of things..

:)

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