Toolkit

Story: Google Pack fails to impress

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"Google's decision to launch a desktop software bundle has left many industry observers underwhelmed and confused about the company's long-term strategy."

Let me explain it then:

Google has this policy that their employees should spend 20% of their time on personal projects. Most of the time, nothing will come of this. Occasionally, a personal project will turn into something worth releasing to the world. Very rarely, but at times, a personal project will turn out to be the next big thing.

The pack falls in the middle category. Nothing extraordinary, but worth putting out there.

Google's strategy is simple: Spend 80% of their time figuring out the best way to index & search all the information in the world. Spend 20% of their time playing, on the chance that--while creating a lot of useless stuff--they'll stumble upon the unforeseeable next big thing.

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