Toolkit

Story: Intel makes wrong call with Skype

• 
• 

Thanks for your comments Adam. A leader is a commonly used editorial vehicle to convey the collective editorial thoughts of an editorial team. At ZDNet we convene a leader meeting each morning to discuss the big stories that we're writing about, debate the issues surrounding them and form a line that one member of staff is tasked with writing up.

Every national newspaper in the UK employs leaders and their purpose is generally very well understood by those who read the newspapers. You may rest assured that like newspaper leaders, ours would never be ghost-written by a vendor or anybody else outside the full-time editorial team here at ZDNet UK.

As the site director for ZDNet UK it is my place to take responsibility for this and every other story that appears on the site, but I have no doubt that any number of our editors or writers would equally happily put their name behind any leader; the reason they don't is, I think, explained fully above.

I hope that answers your concerns.

• 
• 

• 
• 
• 

Full Talkback thread