Industry watch Toolkit
Story: The dangers of choice
There is a classic experiment where hungry gerbils are put in a cage with more and more sunflower seeds. Up to a point the number of seeds they eat in ten minutes rises as more seeds are available. However, there comes a point where the number of choices of seed to go to confuses them and they begin to eat less even though there are more seeds.
I guess this is the IT/human version of this!
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Story: The dangers of choice
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