Management Toolkit

Story: Novell ditches top execs

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Novell is at the very least a survivor. They've been declared dead plenty of times by the clueless and less informed yet, on average, Novell is two years ahead of the competition in more then one field.

What's lacking the most is a row of PR campaigns that deliver messages that lasts. Not that easy for Novell to do because they don't have the PR budget that some of their competitors have. And... for some reason or another they don't appear that often in reporter publications that claim to list knowledgeable, well researched and independant Top 10's of something. More then often totally ignoring solutions that are listed in, for instance, a Gartner Leader Quadrant report. Well reseached? Not really. Sponsored is more likely in such cases.

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