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Story: Do BT customers get satisfaction?

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Posted by: Jamie D (Monday 7 August 2006, 4:32 PM)

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Of course BT is going to wheel out its own survey indicating better results because it wants to try and promote itself as a better organisation than it actually is.

"Which" is a far more stringent test than the majority of tests out there and, unlike the Epitiro "study", is not biased. So to do well in a Which study is indeed a sign of achievement. To get slated in a Which study is a sign you are truly well short of the mark. And in my experience BT often comes up well short of the mark.

Wake up and live in the real world. BT has a long way to go before it achieves organisational excellence.

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