Management Toolkit

Story: Reinvention time for Michael Dell

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Consumer Choice

I wonder if the individual consumer's requirements have been overlooked in this analysis.

Companies now thriving can provide their computers either immediately in the shops or virtually by return of post, unlike Dell.

Consumers these days like to see what they are buying and then, in most cases, get it immediately. Notwithstanding Dell's ability to build to order, most people found the wait too long and the support unsatisfactory.

Dell's advantage of value for money has also been eroded over time.

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